Advertising Trends 2010
Less Glitz Advertising
When sales dip advertising budgets get slashed. Such a practice almost seems like it’s a backwards strategy. If less people are buying, increasing advertising would seemingly be the best answer to generating more or new interest.
With all of the advertising mediums available these days, and with consumers being open to receive just about any type of message, companies can find ways to continue to advertise.
There a slew of options to producing lower cost advertising using a little less glitz and little more message. Social networking, tweeting, blogging and sending e-coupons are all lower cost options.
One example of less glitz is that research shows that consumers appreciate advertising that shows how a company gives back which is exactly what PepsiCo is planning for an online campaign that will give funds for charitable purposes.
Fewer Ads with Actors and Sports Figures
The fallout from the fallen Tiger Woods will certainly have an effect on how and how often advertisers will use celebrities and sports figures in their advertising over the next year. The Wall Street reported, “Marketers will look more to sponsor teams, leagues and events, rather than individuals, an approach with fewer risks.”
Advertising in 2010
Additional trends expected for 2010 include:
• Continued use of social networking
• Getting to know you where consumers provide personal information in return for ads they want to see
• Luxury products or companies will be hitting the Internet this year with their advertising attempts
• Watch one, get one free where airports, hotels, and restaurants are offering free Wi-Fi
• Using employees as pitch persons.
e upcoming year is poised to be a better year for consumers, retailers, auto manufacturers, banks, and advertisers.