Boomtown Strategic Brand Agency walked away with three gold awards and the overall Inkosi award, the top award of the night, at the Assegai Integrated Marketing Awards held on Thursday, 17 November. Boomtown entered two groud breaking campaigns that really stood out in the last year. The first was the Nelson Mandela Metropolitan University flash mob used as part of the undergraduate campaign for the university and the second was the Agrekko Always On direct marketing campaign, which won the Inkosi award for the best entry overall.
Agrekko is the international leader in power rental solutions generation sector with Boomtown working with the Dubai based office. The locally developed campaign concept is now already being prepared to run globaly early in 2012.
“The four awards that we won are a testament to our new brand philosophy, Strategy + Creativity = Boom. Both these campaigns combined these two very important aspects of our business to create the Boom!” said Neil Hart, Managing Director of Boomtown.
The Assegai Integrated Marketing Awards celebrates the best creative and most effective integrated marketing campaigns in South Africa. Since its re-inception in 2007, the Assegais focus on direct marketing and have integrated more diverse channels and mediums that involve some form of direct or response mechanism. This has broadened the awards categories to include social media, public relations and customer retention awards.
The NMMU Flash Mob won a gold award in the media category for social media. The NMMU Flash mob, which was staged in June 2011, has seen much success with over 115 000 views on YouTube, receiving over R1.3 million worth of media return on investment and was even used by Google as a case study at their national conference. The Flash Mob created a stir in the industry with some calling it the best flash mob ever staged in South Africa.
The Agrekko Always On campaign also won two gold awards in the Craft category for creative solutions and the Media category for 3D. Aggreko recently entered the South African market and needed a campaign to introduce them to the manufacturing sector. The Always on campaign was sent to the decision-makers throughout the manufacturing sector. A mechanism, that turns itself on when switched off, formed an integral part of this campaign bringing to life the notion of Always On.
“We are extremely proud of the team for their hard work and dedication and we feel honoured by the recognition of our work by the industry. We look forward to continue growing bigger ideas for our clients,” added Hart.
To view more of Boomtown’s work and read more about the success stories, visit www.boomtown.co.za, like BoomtownSA on Facebook or follow @BoomtownSA or @neilhart1 on twitter. Contact the Boomtown PE office on 041 364 0180 or Johannesburg office on 011 011 9035 to speak to someone about what Boomtown can do for your brand.