Enchantment is about the art of changing hearts, minds and actions. Written by Guy Kawasaki, this book explains all the tactics you need to enchant. Kawasaki’s lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. “The power of a really good idea to transform the marketplace and individual customer experience is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into the potential,” says Richard Branson, founder of the Virgin Group.
Practical Marketing is giving away a copy to one of our readers. Simply sms the keyword “enchantment” to 40175 with your name, company and address details and you might win a copy. Alternatively e-mail firstname.lastname@example.org with the word and your contact details. Book give-away ends on 31st July 2011.
Marketing your Own Business
Effective marketing is perhaps the single most important characteristic of a successful business. Get it wrong and all your hard work is bound to come to nothing. Worse still, you could lose your business altogether! Marketing your own business is designed to give you, the business owner, the essential advise you need to develop and implement successful marketing initiatives. The book is short and to the point, providing practical information on how to market your business effectively. Marketing your own business provides information on three of the most important areas of marketing:
Five rules of radical marketing – fish where the fish are, dominate the media, spend when people have money, measure the impact and add value. Branding – how to design a logo, compile a design brief, understand the printing process and manage your business’s visual identity. Advertising – how to create effective advertisements, select the right media and get creative with your budget.
Practical Marketing is giving away 3 copies of this book. Simply sms the word “marketing” to 40175 with your name, company and address details and you might win this exciting read. Alternatively e-mail email@example.com with the word and your contact details. Book give-away ends on 31st July 2011.