Tonight, the Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners. The ceremony, held at Pigalle in Cape Town, was a gathering of the who’s who of the digital and online world.

“The success of this evening’s event and the calibre of the 2011 entries and winners is a clear indication that the digital industry is growing from strength to strength,” says Nikki Cockcroft, Chairperson of the DMMA and Bookmarks Chair.

The 2011 winners are: 

CLUSTER - PRODUCT

Product: websites/microsites/mobisites

Category: Publisher
Bronze winners:
YourParenting.co.za (Media24)
TimesLIVE (Avusa Media LIVE)
Channel24 (24.com)

Silver winners:
DSTV.com (DStv Online)
Food24 (24.com)
News24 (24.com)
Health24 (24.com)

Category: Specialist Publisher
Bronze winners:
Big Brother Amplified (DStv Online)

Silver winners:
BandwidthBlog.com (BandwidthBlog)
Visi.co.za (New Media)

Category: Microsite
Bronze winners:
Vodacom Powergram (HelloComputer)

Silver winners:
VW Polo GTI Date Drive Campaign (Ogilvy Interactive Cape Town)
BP Ultimate Ride 2 (HelloComputer)

Category: Mobile Site - Retail
Bronze winners:
Computicket.mobi (Prezence Digital)

Silver winners:
Sterkinekor.mobi (Prezence Digital)

Category: Mobile Site - Brand/Company Identity
Silver winners:
SAB Carling Black Label - Be The Coach Campaign (Ogily Interactive Cape Town)

Category: Mobile Site - Publisher
Bronze winners:
SoccerLaduma.mobi (Prezence Digital)
mobi.SuperSport.com (DStv Online)
m.news24.com (24.com)

Product: advertising & search

Category: Display Advertising
Bronze winners:
Vodafone EA Games 'Pacman' (HelloComputer)
BMW Fastpost (Gloo Digital Design)
Vodafone EA Games "Need for speed" (HelloComputer)

Gold winners:
VW Golf R Campaign Ogilvy Interactive Cape Town

Category: Mobile Display Advertising
Bronze winners:
Levi Go Forth (AdVine/OMG Digital)

Category: Paid Search Campaign
Bronze winners:
College Campus Students for Success (Acceleration)

Silver winners:
Hyundai New Cars (Social Code)

Gold winners:
ORMS Direct (Social Code)
BMW Search (DigiVOX)

Category: Organic Search Campaign
Gold winners:
Cash Crusaders (Synergize Online)

Product: Email Marketing

Category: Email Campaign
Silver winners:
Countdown Sale (HomeChoice)

Gold winners:
Capitec Bank Infographic Newsletter (Quirk)

Category: Email Publication
Silver winners:
First Thing Newsletter (The Daily Maverick)

Product: Community and PR

Category: Social Media Category
Bronze winners:
Amarula Greatest Sunsets (Liquorice)
Appletiser (NATIVE)
Savanna: lemon lovin' (Quirk)

Silver winners:
Vodacom (Cerebra Communications SA)

Category: Social Media Campaign
Bronze winners:
VW Polo GTI Date Drive Campaign (Ogilvy Interactive Cape Town)
Chivas: Time to Lead Facebook campaign (HelloComputer)
Exclusive Books FlashmobFireSale Campaign (World Wide Creative)
Trudon 1O118 (PopiMedia Innovations)

Silver winners:
Kulula.com 1O Year Birthday (Society/Mnemonic/King James)
Vodacom Durban July RFID (iLogic)
Hunters Facebook Refresh (NATIVE/14O BBDO)
Plascon Art from Mess (Society/Mnemonic)
Mr. Delivery - Fire the Chef (M&C Saatchi Abel)

Category: Mobile Community
Bronze winners:
Virgin Mobile Finish the Story (World Wide Creative)
SoccerLaduma.mobi (Prezence Digital)

Category: Blog
Silver winners:
Samsung Blog (Cerebra Communications SA)

Product: Applications & Tools

Category: Browser - based software
Bronze winners:
pMailer (Prefix Technologies)
NATIVE OS (NATIVE)

Category: Handheld/Phone
Silver winners:
News24 (24.com)

Category: Tablet
Bronze winners:
MWEB Business Info Bank (Troika/CLARITY)

Silver winners:
ABC van Diere (TouchLab)
SuperSport.com for iPad (DStv Online)

Product: Games

Category: Games
Bronze winners:
BP Ultimate Ride 2 (HelloComputer)
VW Golf R Campaign (Ogilvy Interactive Cape Town)

Product: Online Video/Audio

Category: Online Video

Bronze winners:
VW Polo GTI Date Drive Campaign (Ogilvy Interactive Cape Town)
Drive Dry - Thunda.com (Gloo Digital Design/Fox P2)

Silver winners:
Mercedes Benz Test Drive (14O BBDO)
Liqui-Fruit Summer Meltdown Campaign (Liquorice)

Category: Pod/Videocasts
Bronze winners:
ZANEWS (BothWorlds)

Silver winners:
Quirk Education Videos (QUIRK)

Product: Integrated/Mixed Media

Category: Integrated Digital Marketing/Campaigns
Bronze winners:
BP Ultimate Ride 2 (HelloComputer)
BP Ultimate Score (HelloComputer)
HiLux Man Up Challenge (Mesh Interactive)

Silver winners:
5 Gum Launch (Tribal DDB)

Gold winners:
SAB Carling Black Label - Be the Coach Campaign (Ogilvy Interactive Cape Town)
VW Polo GTI Date Drive Campaign (Ogilvy Interactive Cape Town)

Category: Multi-platform Publisher
Bronze winners:
News24 (24.com)

Silver winners:
Big Brother Amplified (DStv Online)

CLUSTER: CRAFT

Category: Editorial [media - news, magazines, radio and tv stations/networks]
Bronze winners:
Sarie.com (Media24)
ANCYL Special Report (Mail & Guardian)
Seven Deadly Sins (Studio 83)
TASTE website (New Media)
Sowetan LIVE (Avusa Media LIVE)

Silver winners:
Daily Maverick (The Daily Maverick)
ZANEWS (BothWorlds)

Category: Interface, Interaction, Navigation
Silver winners:
The Musica Flo Browser (HelloComputer)

Category: Graphic Design, Illustration, Animation
Bronze winners:
Android Characters (Trigger/Isobar)

Silver winners:
BP Ultimate Score (HelloComputer)
The Musica Flo Browser (HelloComputer)
Kruger Gold Rush (Gloo Digital Design)

Category: Tech Innovation
Bronze winners:
BP Ultimate Ride 2 (HelloComputer)
The Musica Flo Browser (HelloComputer)

Gold winners:
indaba Touch Table Gloo Digital Design/Pixel Project

CLUSTER: INDIVIDUAL AND TEAM AWARDS

Category: Best Digital Editorial Individual
Stephen Grootes (The Daily Maverick)

Category: Best Creative Director
Simon Spreckley (HelloComputer)

Category: Best Media Planner
Andre Britz (Quirk)

Category: Best Social Media Marketer
Melissa Attree (Melissa Attree)

Category: Best Copywriter/Content Writer
Sarah Manners (Quirk)

Category: Best Intern/Student
YannickPian/Tanya de Jongh/Martin Magmer - The Loft (The Red & Yellow School)

CLUSTER: ACHIEVEMENTS AND SPECIAL HONOURS

Best Agency
Quirk

Best Publishing House
24.com

Best Individual Contribution to South African Digital Media & Marketing
Jason Xenopoulos

Best in Show
Capitec Bank Infographic Newsletter Quirk 

The 2011 categories were, for the first time, not divided into those relevant to publishers and agencies. Instead the 52 categories were broken down into clusters that were open to all. The reasoning behind the enhanced category system was to extend the awards to a wider range of digital publisher, agencies and brands and to ensure that submissions were evaluated by judges with relevant experience and expertise. 

Says Cockcroft: “our restructuring of the category system definitely worked in terms of the number, calibre and variety of entries. We are looking forward to having even more new entrants next year.” 

The 2011 Bookmarks were powered by FNB. Says Stephen Claassen, FNB’s Provincial Chairman of the Western Cape: “FNB celebrates innovation and we support the digital industry because we love the innovation coming out of it.” 

The winners were chosen from over 450 entries and were judged by top industry professionals. 

For more information please go to www.thebookmarks.co.za.