Caltex Western Cape Marketer, based in Bredasdorp, selected a credit card-sized Z-CARD® to create a site map and emergency kit for its customers over the busy festive season.
“Our Caltex service stations want to safeguard customers on their journey. We thus put together a special emergency kit, utilising a compact Z-CARD®, in which they can find the location of all of our service stations and their contact numbers,” says Etienne le Roux, Operations Manager.
The Z-CARD®, designed by Creative Caterpillar, is handed out to motorists filling up at the network of 39 Caltex service stations throughout the Western Cape. The campaign will continue throughout 2012.
Whilst one side of the card details a map of the Western Cape which pinpoints the fuel stations, the other contains a list of the fuel sites with contact details.
The back cover of the card serves as a 2012 calendar, ensuring that motorists will keep it handy in their car’s cubby hole or their wallet or purse throughout the year.
“This is the second time that we have used the Z-CARD®. We had very positive feedback from our previous campaign and were able to reach our desired target audience. That’s why we selected the communication medium again,” says le Roux.
“We have again received very positive feedback from the public and from our dealers at the service stations. We are currently expanding our network and will do another campaign in the future,” he adds.
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