The Chartered Accountants (SA) Medical Aid Fund (CAMAF) recently selected PocketMedia® Solutions to produce a 2012 benefit schedule, in a convenient sized N-format Z-Mailer for its members.
The mailer’s inners were produced on a 115gsm, Triple Green Silk paper providing an upmarket finish, whilst taking care of the environment at the same time.
“Established in 1951, the CAMAF (SA) Medical Aid Fund is a distinctly different scheme from most others in that it provides a service and support structure which can be classified simply as an ‘Investment in Health’,” says CAMAF’s Delores Eekhout, Group Business Development Officer.
“We offer innovative benefits for the legal and accounting professional and we live up to expectations,” she adds.
CAMAF offers its members preventative wellness cover, included in its standard benefits. It recently enhanced this element of cover by launching the exciting CAMAF Lifestyle Programme, which is available to all members and adult beneficiaries.
The Z-Mailers have been distributed to all CAMAF Medical Aid members via post, and are also being handed out during road shows. They detail the scheme’s various member options including in hospital and prescribed minimum benefits, monthly contribution rates, chronic disease list and glossary.
“Our feedback has been awesome, with comments like it being far neater and easier to carry with you. Members really like the look and feel,” adds Eekhout.
The back cover of the Z-Mailer very cleverly drives members and potential members to CAMAF’s website and Facebook, Twitter and LinkedIn profiles where they can interact with the scheme.