CLE Communications, a boutique PR agency based in Cape Town and working in partnership with Stretch Experiential Marketing, has achieved over R1.18 million worth of publicity for the Elizabeth Arden Sun Protection for Summer Campaign during the month of December 2011.
Broadcast coverage included an insert on SABC 2 and SABC 3 as well as radio mentions on Lotus FM and Goodhope FM. Extensive online and print coverage appeared in the Cape Times, Shape magazine, Top Billing, Cosmopolitan, Women’s Health Online and Beauty South Africa Online.
The Elizabeth Arden Sun Protection for Summer Campaign took place at the V&A Waterfront and Camps Bay beach from Monday 26 to Friday 30 December 2011. The campaign aimed to drive awareness on the importance of sun protection by hosting workshops, consultations and giving out complimentary samples to beach-goers and holiday makers. A gigantic number eight was created on the beach using bright, yellow umbrellas to show how much the brand supports sun protection in South Africa. This PR stunt was broadcast on the national news over two days.
CLE Communications also manages the publicity for Stretch Experiential Marketing; Ultimate X 2012; Wicount, social-buying site; ZuluWaters Game Reserve in Kwa-Zulu Natal; and the Shelley & Harry Jewellery Collection.
For information please contact Camilla Lloys-Ellis on 021 762 6001 or email email@example.com