Kids visiting Engen Petroleum (South Africa’s leading retail forecourt brand[i]) Service stations are in for a treat in the school holidays, as Furry Friend mascots make an appearance at select Quickshops around the country.
 
Mascots depicting the Furry Five soft toy range – which launched as a spending rewards programme at convenience stores earlier this year – will show up around the country from 22 June to mid-July.
Five iPads will be up for grabs in the programme and kids will receive fun activity books to keep them busy and happy on long trips.
“We think Furry Five, depicting some of Africa’s best loved animals, gives parents a way to alleviate the frustrations of long trips. We believe it will increase Engen’s convenience store basket size and our retail performance,” says Pierr Roodt, Engen Retail Marketing Manager.
 
The market-leading fuel company has steadily risen in motorists’ brand awareness over the years with such innovations as allowing motorists to fill up with eBucks, branded retail partnerships including Steers, Woolworths and Ster Kinekor, Equatorial Coffee and SA’s biggest bakery and convenience food brand, Corner Bakery.
 
He says for every purchase of R30 in a Quickshop (or R60 in a Woolworths FoodStop), shoppers will be given a sticker. Once they have 50, they can redeem them for a Furry Five toy. Alternatively, shoppers can pay partly in cash and stickers (R84.90 plus 25 stickers), or buy the toy outright for R169.90.
 
The programme runs until 16th September 2012, and customers can still redeem completed saver cards for two weeks after the closing date.