Exciting New TAKEALOT Advertising Campaign Reunites Hottest SA Comedy Duo
Comedians Riaad Moosa and Nik Rabinowitz join forces to promote online shopping
TAKEALOT.com, South Africa’s fastest growing online retailer recently revealed an innovative new advertising campaign featuring the comic genius of South Africa’s hottest and best known comedians, Nik Rabinowitz and Riaad Moosa.
The pair, who recently starred in the widely popular South African comedy-drama Material, were reunited to feature in the latest TAKEALOT.com above-the-line advertising campaign. They represent the average consumers’ transition from traditional retail to the realm of online shopping.
Nik’s character Ugg is a barely evolved individual living in a 21st century world and represents the off-line shopper who is outdated, but doesn’t know it, and is enamoured with the mall and its similarities to his ‘prehistoric’ life whilst, Riaad on the other hand is a suave, tech-savvy guy who wants nothing more than for his friend to move on and get with the times. Riaad is the TAKEALOT.com ambassador and tries his best to migrate his friend to embrace ‘the better way to shop’.
TAKEALOT.com CEO, Kim Reid said, “The choice of Nik and Riaad as brand ambassadors was an easy one. We invested heavily in rebranding almost a year ago and are becoming known for our bold, young, tongue-in-cheek style. They fit this bill perfectly and resonate with our brand. As with Nik and Riaad who are fresh faced, down-to-earth, easy going and just plain simple, what-you-see is what-you-get, the very same can be expected from TAKEALOT.com.”
“We offer simple, safe and secure online shopping with a catalogue of products that is unrivalled in the local marketplace and with the recent launch of Cash on Delivery as an additional payment option; we reduce the barriers for consumers to shop online. We have seen phenomenal growth in the past year which includes the introduction of four new product categories, namely Sport; Home & Kitchen; Baby & Toddler and Beauty, bringing the total to 10 top-quality category offerings, collectively boasting over 6 million products”, said Reid.
The brainchild of M&C Saatchi Abel, the new campaign was designed to communicate various offers and category messages off a single platform and, although lives predominantly in radio and TV, works equally well in print and online.
“With this campaign we wanted to showcase the vibrant, light hearted character of TAKEALOT.com. Riaad’s enamouring character and Nik’s versatility with voices and characters have brought this campaign to life. Viewers will recognise the funny exaggerations of traditional shopping but will also be challenged to consider the reasonable arguments relating to the ease of shopping online and having their purchases delivered to their door”, said M&C Saatchi Abel Executive Creative Partner Gordon Ray.
“This latest advertising campaign promises a number of surprises, featuring a range of South African celebrities and personalities over the next few months. We are indeed proud to have been part of the TAKEALOT.com journey that has seen them achieve the incredible growth they have in the past year and, are positive that our working relationship will continue to deliver brutal simplicity in terms of creative executions that will resonate with consumers and deliver results for our client”, said Ray.