Following the recent economic crisis, most industries have sought to ensure that the recovery process is undertaken as efficiently as possible. Marketing has done much the same and made way for the exploration of the altered dynamic of marketing during the current economic climate. On the 25th August 2010, Markex 2010 saw Chartered Marketers Graham Wilcock, Andrew Brough and John Sherrat sharing their innovative approach to marketing as well as their expertise and interests with the exhibition viewers.
At the Chartered Marketers Forum, Willcock discussed the possibility of reconciling the profit motive with ethical business practice. He is the Manageing Director of RadMark (pty) Ltd, a prestigious media marketing solutions provider in South Africa.
Digitalmark, Gmark and Tvmark, the sister-companies of RadMark, represent five leading radio brands in the region, with a collective listenership of seven million, as well as msn.co.za, which boasts three million unique visitors, and Consumerscope, a prominent authority on South African consumer buying behaviour.
Graham is a Chartered Marketer (CMSA), a member of the Institute of Directors of SA, the Ethics Institute of SA and is a Non Executive Director of Kagiso Media subsidiary – Mobil Alliance (Pty) Ltd. In addition, Willcock has recently completed an MA in Applied Ethics and is particularly interested in reputation management, brand citizenship and stakeholder management theory. He also has an affinity for online reputation management (ORM) and the implications for information and privacy posed by the social networking media phenomenon.5
Andrew’s topic of choice for the Markex Chartered Marketers Forum was Redefining Marketing Strategy: Stakeholder Collaboration.
Brough is an international Organisational Development consultant based in Johannesburg, South Africa. As a facilitator, lecturer, broadcaster and keynote speaker, Andy’s wide ranging professional experience includes over 20 years as a training and communications consultant. Andy has invested more than half of that time working as an executive business coach specialising in Sales & Marketing and Leadership related subjects.
He has been particularly successful in facilitating Commercial Negotiation, which he has lectured and facilitated up to MBA level. As a qualified Chartered Marketer - the top professional marketing designation in South Africa – and member of the Professional Speakers Association, Andy consults for and with many international blue chip
companies around issues pertaining to individual and team development. His work in American, African, European and Asian contexts brings a professional understanding to issues around diversity, teamwork, leadership and marketing. Brough has two additional qualifications, namely a Bachelors Degree in Education and a Masters Degree in Organisational Leadership.
Andrew has designed and delivered a wide variety of company specific programmes, ranging from basic Financial Skills to Global Corporate Branding throughout Sub-Saharan Africa, and as far afield as Brazil, England, Germany, Malaysia, Panama, Poland and the USA. As a big-picture thinker, Andrew facilitates around organizational and management development in Strategic Planning, as well as Transformational Leadership, Talent Management, Personal Effectiveness as well as Sales & Marketing and Relationship & Stakeholder Management. He has lectured for various marketing and business schools and now lectures part-time at the Gordon Institute of Business Science
(University of Pretoria). He has a passion for media and writes, broadcasts and presents targeted educational programmes for corporate clients. He is also a specialist in virtual classroom delivery and facilitation.
Andrew works to help learners understand how an individual’s values and beliefs influence attitudes that determine behaviour, team effectiveness and potential. He prides himself on using a principle-based approach to training by demonstrating transfer of skills in an “applied-learning” context. His key clients include the likes of Netcare, United Nations, VISA as well as prominent international and local automobile and financial brands.