Free Marketing for your business

Posted by Naomi Paul Butow

Exploring a few marketing concepts that will assist you in promoting your business for free...



Networking


Making yourself and your company known to people is a very important
marketing function. Make sure to print high quality business cards,
and seek out associations or networks where you can represent
your company. Shy? Start practicing your introduction to family
and friends.



Free e-business directory listings


List your company on as many free e-directories as possible. Just
make sure to check the credibility of the site before you list
your company. Ask yourself questions like: Will people find this
site? Who else is advertising? Are there any hidden costs involved?




Newsletter Marketing


Create a simple yet gripping e-newsletter. This allows you to
have contact with your current customers and an opportunity to
inform your market about new offerings. Always remember to add
an “unsubscribe” option.



Database Management


Keep a record of all your customers and their details. Reward
your regular customers with incentives and never underestimate
the value of congratulating people on their Birthday or other
significant dates.



Joint Venture Marketing


Seek to create joint opportunities with other small businesses.
If you are a beautician then create a referral system with other
beauty specialists. Customers can then be referred to you by your
business partners and vice versa. This way you generate business
for each other by tapping into the same customer base.