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Guess has selected TLC, Unlimited’s targeted lifestyle communication specialist, to launch its new range of jeans - Curv-ette for the ladies and Lincoln for the men – using captivating A3 frames located inside Edgars store change rooms.
The campaign, booked by The House of Busby, targets premium Edgars consumers in specific Edgars stores in which the jeans are stocked.
The national campaign takes place in numerous Edgars stores namely, Loch Logan, Cresta, Clear Water, Eastgate, East Rand Mall, Melrose, Fourways, The Glen, Menlyn, Pretoria (Church Street), Sandton, Woodlands Boulovard, Ilanga, Mall of the North Hill, Gateway, Westville, Walmer Park, Canal Walk and the V&A Waterfront.
“The ‘sexy’ creative featuring a man and a woman in the trendy new jeans draws instant consumer attention to the range, ensuring top-of-mind awareness for Guess when consumers are in the change room, considering clothing purchases. It’s a natural fit between advertiser objective and delivering the message at the height of consumer behaviour relevance,” says TLC’s Brett Tucker.
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