360° Communications agency, Gullan&Gullan Advertising, has been awarded the advertising account for women’s intimate care brand, GynaGuard.
Part of the Adcock Ingram stable, GynaGuard is a leading provider of feminine intimate care products. GynaGuard prides itself in providing female consumers with the needed intimate care products to ensure confidence and comfort.
Gullan&Gullan’s strategy is to build the GynaGuard brand by increasing awareness of its products, while assisting GynaGuard in taking the lead in educating women on intimate feminine healthcare and treatment - empowering them to take control of their health.
The team will be amplifying the brand with an extensive through-the-line campaign comprising of print, radio, digital and in-store. A fresh and feminine website will also be developed with an interactive platform that allows women to have all their intimate questions answered.
“We look forward to working with the dynamic GynaGuard brand team who have been part of the research and development of the range and we hope to take the brand to the next level, in a sector that has so much potential,” said Gullan&Gullan Creative Director, Desirée Gullan.
GynaGuard website to be launched soon at www.gynaguard.co.za.