Caxton boosts presence in burgeoning KZN community market
Caxton has launched the Eyethu Zululand newspaper as a replacement for the discontinued Eshowe Watch. This forms part of a strategic realignment of the Caxton group’s newspapers in the region, underpinned by solid research and bolstered by the phenomenal growth in commercial activity in the area, with four shopping centres and two bus ranks being opened during the last two years... Read More
IMC Conference launches #IMCQUESTION
In keeping with the mission to bring relevant marketing communication content to the conference, the IMC Conference Team are giving all delegates the opportunity to post questions to all selected speakers prior to the conference, ensuring that everyone attending the conference will experience a tailor-made package and take home the answers they’re looking for... Read More
Clinique selects Fashion Media to launch new Chubby Stick lipstick brand
Clinique recently selected Unlimited’s Fashion Media to generate awareness and sales of Clinique Chubby Stick, its new lipstick range, by dominating 12 Red Square stores across the country... Read More
Pritt uses a UFO to stick environmental issues in learner’s heads!
Pritt recently selected PocketMedia® Solution’s Unidentified Folding Object (UFO) as a gimmicky and fun way to encourage school children to recycle and look after the environment. The UFO is a flat, four-sided, perpetually folding object with a message on each fold... Read More
Great progress for African telecommunications industry, but hard work lies ahead
The African Internet has taken massive strides forward over the past three years, thanks to the massive investments telecommunications operators have made in new terrestrial and submarine cables. However, there is still a lot of hard work to be done before Internet services are accessible and affordable to every person on the continent... Read More
Forevermark iPad Media Release
Forevermark, the diamond brand from the De Beers group of companies has launched a multi-language iPad app, for China, Hong Kong, Japan, India and all other countries where Forevermark is available. This follows on from the successful launch of the US iPad app in December 2011... Read More
Waze user base sees phenomenal growth in South Africa
Waze, an innovative free app that relies on crowd-sourcing to help drivers outsmart and beat traffic together, has seen its user base in South Africa double since the app’s official launch two months ago... Read More
New appointmentat NXT\ Digital Innovation
Award-winning digital agency, NXT\ Digital Innovation, has appointedAnthony Bilaas its new Digital Copywriter.
Maverick Activates Cricket for South Africa
Award-winning activation and event management agency, Maverick Experience Exhilarator, recently wrapped up an intense series of sportainment activations for Cricket South Africa over the 2011/2012 cricketing season... Read More
Negotiation Skills Masterclass
The NEGOTIATION SKILLS MASTERCLASS is a 2-day practical training course where you will learn effective negotiation skills and techniques. This is how you will benefit from attending this course... Read More
Lil-lets Celebration of Women on Mother’s Day
Lil-lets will be airing a very special advert for one day only, on Mother’s Day to celebrate one of the most important facets of being a woman, which is to be a mom... Read More
VWV Group Names New CEO
Kingsley Potter has been named the new chief executive officer of the VWV Group, South Africa’s leading brand experience agency. Effective this month, the appointment follows the departure of Abey Mokgwatsane who left the company in November to join Ogilvy. Potter has been brought on board to lead VWV into a new and exciting era and has all the experience necessary to deliver on this mandate... Read More
DMMA announces plans to grow the SA digital landscape in 2012
The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the growth of the industry within a South African context... Read More
Hunter's eXtreme ZERO now available in a slim 'max-energy and zero sugar' Can
Hunter’s Extreme ZERO now brings to the market a 275ml slim line Can for added convenience. This slim Can allows drinkers the ease of use in any occasion whether it be outdoor events such as picnics, shisa-nyama’s, music concerts or even when going on holiday. It contains all the energy Conveniently Guilt Free... Read More
New appointment at NXT\ Digital Innovation
Digital marketing guru, Louis van Wyngaard, joins the NXT\ Digital Innovation client service team as the newly appointed Account Director... Read More
MEA winners announced for local round of new global creative storytelling contest
Microsoft today announced the Middle East and Africa winners of its new creative storytelling contest – The Microsoft Advertising Story Awards (MSAs). In a closely contested competition Michelle McKenna, Taryn Scher & Philippa Heal, from Ogilvy South Africa won the brand category, and Tal Schweiger, Copywriter & Nir Hersztadt, Art Director, from McCann Erikson Digital Israel won the not-for-profit category of the awards, both with an impressive display of creativity and innovative thinking... Read More
Brands to set aside the hard sell and add cause related marketing into the mix says Roman’s Pizza as it launches new campaign
Roman’s Pizza launched a brand new campaign last week. It represents the brand’s first above the line, cause-related campaign. In May, every pizza sold will see R 1 donated to Matla a Bana, an organisation involved in the development of child-friendly crime reporting facilities and the training of specialised counsellors to assist in cases of child rape among others. Roman’s Pizza plan to sell a million pizzas during the month... Read More
Carat SA wins prized Woolworths account
Continuing its streak of luring SA’s top blue chip companies to its client base, media agency Carat SA has announced its latest win - the coveted Woolworths account.In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media strategy... Read More
Reductions in 2011/2012 Corporate Responsibility and Sustainability Report
Coca-Cola Enterprises released its seventh company-wide Corporate Responsibility and Sustainability (CRS) report: “How can a drink build a more sustainable tomorrow?”... Read More
Kruger Lowveld Tourism launches the first DL cover Z-CARD® at Indaba 2012
A public-private partnership initiated by Kruger Lowveld Tourism (KLT) will see a new Z-CARD® map and guide to the Kruger Lowveld region being launched at Indaba 2012, which takes place in Durban at the International Convention Centre from 12 May... Read More
TLC promotes 48 hour protection by Garnier Deodorant
It’s a common insight from the gym – after a hard workout, gym goers hit the showers and re-apply deodorant. Maximising the advantages of a captive audience, Unlimited’s lifestyle media specialists TLC have signed Garnier to advertise in its gym holding... Read More
Get your 101 Marketing tips Z-CARD® at the Marketing Indaba
Catch PocketMedia® Solutions at the Marketing Indaba Conference and Expo on 9 and 10 May at the Cape Town International Convention Centre and discover 101 essential marketing tips for your business... Read More
Ster-Kinekor Theatres reports biggest opening weekend in recent history
In exciting news, South Africa’s biggest movie exhibitor announced today the company’s biggest selling opening weekend in recent history! This is evidence that the South African public still love to see movies as they were intended – on the big screen, with big sound and big entertainment... Read More
Project management: A necessity in any industry
In today's though market conditions, ensuring that a company's resources are utilised in a way that maximises efficiency is critical to its success and profitability...Read More
Cheap computing, ubiquitous connectivity are turning the world into one big Smurf village
Cheap computing power, paired with ubiquitous connectivity in nearly every corner of the world, is creating a global, intelligent fabric of network services and applications that will transform the way we live over the next three to five years... Read More
Online reputation risks should be managed from the top
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and risk management... Read More
The Evolving Role of Business Process Automation in the Customer Service Experience
Research has shown that one of the keys to improving the customer experience lies in the effective redesign of business processes. Yet, in most instances, short-term goals tend to take precedence over significant process automation efforts as a result of the everyday ‘busyness’ of business... Read More
Exciting New TAKEALOT Advertising Campaign Reunites Hottest SA Comedy Duo
TAKEALOT.com, South Africa’s fastest growing online retailer recently revealed an innovative new advertising campaign featuring the comic genius of South Africa’s hottest and best known comedians, Nik Rabinowitz and Riaad Moosa... Read More
Roberto Cavalli displays grace on Fashion Media's Edgars shopfronts
During March, the entrance windows in five Edgars stores demonstrate a stunning visual display which attracted consumers firstly to the shop front window and secondly into the store to the newly launched Roberto Cavalli fragrance... Read More
Dynamic young entrepreneur launches ambitious media company - SchoolMedia
Not your average 21 year old, Khethi Ngwenga from Soweto, started with a concept that has taken companies and schools by storm. Recently launched, SchoolMedia... Read More
Clover goes outdoor to extend ''way better'' branding through billboards
Clover, a leading dairy products and beverage group, has taken its Way Better branding and marketing campaign to the streets with a range of high impact, innovative billboards complementing its television, website and other above-the-line and below-the-line activations... Read More
Official Integrated Marketing Communication Conference competition launches!
With less than a month to go before the IMC Conference hits Cape Town, LIVING YOUR BRAND is giving one lucky person an opportunity to get creative and win big... Read More
Kaspersky PURE 2.0 - the Ultimate in Home PC Protection - PURE and Simple
When it comes to the security of your family’s home computers, it’s clear that maximum protection is the one to go for. With the threat landscape continually evolving and getting scarier by the day, only the very best should be considered in terms of IT security....Read More
Online Equivalents for Traditional Marketing
There is no doubt that the online world has taken advertising by storm. Clever marketers have exploited the new medium and transferred their skills to it, coming up with innovative, affordable and extremely successful marketing strategies....Read More
Hunters Extreme Zero Infiltrates the SA Market
Hunter’s, a premium, thirst quenching pure natural cider, was established in 1988. Hunters Extreme Zero is Distell’s new zero-sugar offering in their existing Hunter’s Extreme cider division and is being positioned as the first beer alternative within the South African liquor market...Read More
Intergrated Marketing Communication Conference Announces Final Speaker for Cape Town Edition
With an exciting programme of workshops, key-notes and networking opportunities, The IMC Conference is the perfect platform to learn from top industry speakers regarding the most relevant communication disciplines and trends...Read More
Intergrated Marketing Communication Conference Introduces two new Speakers
The African Pride Crystal Towers Hotel & Spa in Cape Town will be hosting an array of media and marketing mavericks during the IMC Conference 2012 including Keith Lindsay and Neo Mashigo; two creative minds that are bound to get the creative juices flowing...Read More
Final Countdown for the much Anticipated annual Integrated Marketing Communication Conference
With an impressive guest speaker line-up that includes some of the best names in the business, a host of workshops and an exciting programme; the third IMC Conference is guaranteed to cover all aspects of marketing, media, online and much more. Delegates...Read More
Survey for you
We at practical marketing have made a survey for you. This survey is made for marketers and the people within this business. We are doing this survey to find out how companies choose their resources and how campaigns are achieved within their budgets. Click here to take the survey
Cannes Lions Announces Final Juries Branded Content & Entertainment, Film Craft and Mobile
Through the official representation of Cinemark, The Cannes Lions International Festival of Creativity is pleased to announce the final three juries for this year's event: Branded Content & Entertainment, Film Craft and Mobile Lions jury...Read More
Asian Marketing Effectiveness Festival Opens This Week with Outstanding Programme
Cinemark, in association with The Asian Marketing Effectiveness Festival, now in its 10th year – which is Asia-Pacific’s foremost gathering of marketing, advertising and media industry executives, marketing experts and brand pioneers: opens this Thursday in Shanghai. The two-day festival will offer...Read More
Hayley Jacobsen, regional marketing manager at Primedia Lifestyle, an Unlimited company, has given IMM graduates sage advice to assist them in loving the crazy world of marketing...Read More
Samsung’s Smart TVs Awarded Industry’s First Official Certificate for Smart TV Functionality
Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced that TÜV Rheinland - one of the most trusted certification institutes in Europe - awarded its Smart TVs with a certificate for its Smart TV performance. TÜV Rheinland tested Samsung’s new flagship LED TV ES8000 and the ES7500, and thoroughly examined its various innovative features including voice and motion control and facial recognition...Read More
LC and Brandhouse Drive Dry Awareness
Brandhouse drives responsible drinking with its “Drive Dry” campaign in over 90 nightlife venues across South Africa through Unlimited’s TLC advertising platform. “Our client Brandhouse, the premier alcohol beverage company, not only wants to raise awareness about drinking illegally...Read More
ZenithOptimedia Group Launches New Global Positioning
ZenithOptimedia Group, one of the world's leading global media agency networks, today launches a new global strategic positioning, ‘Live ROI’. In addition the Group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Moxie, Newcast, Performics, Ninah, Sponsorship Intelligence and Scoop to reflect the new positioning...Read More
AAA School of Advertising joins forces with DMMA to offer a Digital Bootcamp
As a partner to South Africa’s marketing and advertising sector, the AAA School of Advertising offers world-class education and training to students wanting to enter the marketing, communications and business profession. AAA School of Advertising has partnered with digital guru Andrea Mitchell to bring to market a Digital Bootcamp...Read More
Provantage promotes Aylesbury in store
To drive awareness of Aylesbury Ice-cream’s royalty range, promoters tempted consumers in various retailers in Cape Town and the Eastern Cape. They offered samples of Dutch Chocolate and Italian Stracciatella and also ran a competition to win a red refrigerator and milkshake makers. Over 10 000 entries were received in three months...Read More
Brief Encounters
You only realise how important a good brief is when you have to work on a bad one. A good brief is a great place to start; a bad brief is no start at all. A good brief has a clear set of communication objectives, based on a sound strategy, with realistic expectations, as well as supporting evidence that the audience can engage with and believe in...Read More
Media ShopTalk
All rates, performances and MIW Indexes (CPM) from all media...Read More
Kaspersky Tablet Security: Advanced Protection for Your Android Tablet
Kaspersky Lab introduces the all new Kaspersky Tablet Security, a tailored solution for protecting Android-based tablets. In developing the program Kaspersky Lab’s specialists factored in all the specific characteristics of tablets, with the result being a specialised security solution...Read More
Plascon appoints Social Media and PR Manager with flair and passion
A strong flair for design, a passion for creative arts and decor, and a resolute determination are central themes that have run concurrently throughout Lauren Shantall’s career, which recently took another upward turn with her appointment as Social Media and PR Manager for South Africa’s leading decorative and industrial coatings supplier, Plascon...Read More
Contract Law for Non-Legal Professionals
Contract Law for Non-Legal Professionalsis a two-day practical training course that will provide you with an essential understanding of the principles of the Law of Contract in South Africa...Read More
One big idea for 360º
At Gullan&Gullan it’s been our experience that some clients are inviting their digital, advertising and PR agencies to collaborate in working on one big idea for a brand. At other times, when we are the 360º agency of record we are required to conceive and produce a big idea and apply it across 360º...Read More
A Z-CARD® sales driver for the company of wine people™
Cape-based, long-standing PocketMedia® Solution’s client, the company of wine people™, has again selected to utilise the innovative Z-CARD® to communicate with trade buyers and consumers about its Arniston Bay, Welmoed and Versus wine brands and packaging...Read More
WOMM gets personal – Benefits of one-to-one marketing
Studies have shown that an individual receives between 1,000 to 3,000 advertising messages everyday and approximately 87, 600, 000 throughout their lives. With so much clutter, many consumers rely on their family and friends for product and service recommendations or referrals and this is where one can see the power in word-of-mouth marketing...Read More
Isilumko Media Puts on Breakfast with the Easter Bunny
Staff from Isilumko Media’s (powered by Studentwise) Johannesburg office spent their Easter with children from Hearts of Hope - a local home to 14 orphans. The Isilumko Media team arrived at the home on Saturday evening with pizza and ice-cream, and once the children had gone to bed they decorated the house...Read More
Technology to Create an Adaptive Education Environment
Education delivery has become a customized personal learning experience demanding interactive group activity that is free from time and distance constraints, according to Professor Herman van der Merwe, Executive Dean of Economic Sciences and Information Technology at the North-West University (Vaal Triangle Campus) ...Read More
GPS Log Book – Simply "Plug & Drive"
Still using the traditional logbook that must be wrestled out of the cubbyhole and painstakingly completed before and after every trip? For business owners that need to track a vehicle's every movement, or substantiate billable hours to clients, as well as for those who need to submit detailed log sheets to claim for business mileage in private vehicles...Read More
TLC is ‘seriously sharp’ with Berocca in Planet Fitness gyms
Gym-goers couldn’t help but notice Bayer’s recent advertising campaign for Berocca in which TLC, Unlimited’s indoor advertising specialist, captured their attention in Planet Fitness gyms where they already had fitness and renewed energy levels on their mind...Read More
Samsung sponsors Flux Trends as part of their forward-thinking, innovative market approach
Samsung Electronics SA today announced its alignment with, and sponsorship of the Flux Trends Review 2012 – run by Flux Trends, a trends analysis company that focuses on the shifting social dynamics and changing consumer mindset...Read More
Prosumers leading a revolution in attitudes toward health and wellness says study
Research conducted on new realities in health and wellness by Euro RSCG Worldwide, a leading integrated marketing communications agency, shows there is a revolution in consumers’ attitudes towards their health – with interesting implications for brands both within and outside the healthcare arena...Read More
The Media Connection’s bouquet of radio stations increases
The Media Connection, South Africa’s community radio advertising specialist, has added a number of new stations to its bouquet for advertisers...Read More
Chillibush Communications supports Kasparov Chess Foundation in development of local chapter
It’s not often that one gets the opportunity to assist an international legend, so when the creative team at Chillibush Communications was asked to develop the Corporate Identity (CI) for the African chapter of a foundation formed by Grandmaster Garry Kasparov, there was no hesitation...Read More
Z-CARD® UK clients top Consumer Superbrands 2012
PocketMedia® Solutions congratulates its UK Z-CARD® partner with its luxury watch brand Z-CARD® client, Rolex, topping the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively...Read More
MINI Roadster is Positioned for Adventure by VWV
Award winning brand experience agency, the VWV Group was appointed by MINI to launch the new Roadster - the sixth model in the brand’s current line-up and its very first open-top two-seater. VWV’s brief was to launch the Roadster under the creative positioning of ‘another night, another adventure’ – rolled out in two phases. The...Read More
Primall Media provides tangible results for Gallo Music
To promote Michael Bublé’s fifth studio album, Gallo Music commissioned Unlimited’s shopping mall advertising experts, Primall Media, to promote the male solo artist’s latest CD within LSM A shopping malls across the country. The resultant campaign on Primall’s Digital Ad Screens provided an increase in store finds of over 48%...Read More
PR Worx dominates at the 2012 PRISM Awards
Underlining its status as one of the best public relations companies in South Africa, PR Worx is pleased to announce that they have taken top honours at the 2012 PRISA PRISM Awards on Sunday night, 25 March 2012, winning eight awards...Read More
Measure what matters
Companies need to tie social media measurement to business metrics that really matter to their organisations rather than getting caught up in buzzwords such as ‘engagement’, ‘sentiment’ and ‘reach’. That’s the word from Richard Mullins, director at Acceleration...Read More
How To Strike It Lucky
The success of a superlative event can be measured by the positive feedback of the invited guests; after all, if it was memorable, then it will be talked about or reported extensively. There are many factors that contribute to its triumph, such as the venue, theme and concept, but the most important one is often left to the last few weeks of planning: the technical component...Read More
Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottle
SAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of “Being refreshingly different.”...Read More
Control your RTi home automation from anywhere in the world
Today’s home electronics are converging in new and exciting ways, and the RTiPanel App is a perfect example of this fact. This innovative new application gives usersfull control of their RTi home automation systems remotely via their Apple iPhone, iPad or iPod Touch devices...Read More
Smartphones to supercharge Self-Service in SA
The rise of the HTML5 Web standard, paired with the growing penetration of smartphones into South Africa, will help to bring rich Self-Service applications to a mass market via their cellphones. This will give South African consumers the flexibility and convenience to interact with companies wherever they are using highly interactive mobile services, says Consology co-founder Kevin Meltzer...Read More
Kaspersky Lab announces the on-shelf availability of Kaspersky ONE, the Universal Security solution
Kaspersky Lab announces the availability of the Kaspersky ONE box product which will be available in stores locally from 31st March 2012, following the worldwide online release earlier this month. Kaspersky ONE is a multi-platform, user-centric Universal Security solution that brings comprehensive protection for the wide range of personal devices, starting from personal computers and notebooks and all the way to smartphones and tablets...Read More
Samsung and Telkom enter into a strategic relationship to provide Smart TV access through affordable broadband services
Samsung Electronics SA (Pty) Ltd, today – at the annual Samsung Africa Forum - announced the initiation of a strategic partnership agreement with Telkom South Africa, which aims to drive the interconnected environment between affordable data and the availability of Samsung Smart TVs locally...Read More
