Infographic demonstrates growing power of community newspapers
Hot on the heels of the release of ground-breaking research into the growth potential of community newspapers, Ads24 has produced an innovative infographic portraying the Western Cape research findings...Read More
A First as Y&R SA Joins Prestigious Awards Juries
Three representatives from Y&R South Africa have been invited to sit on the judging panels of key advertising industry awards this year, namely; Apex, D&AD and the Cannes Lions International Festival of Creativity. This is a first on these juries for the South African agency, which was founded more than 40 years ago and more recently started to gain strong industry recognition...Read More
Cle Communications Accelerates Ultimate X 2012 Into the Spotlight
CLE Communications, a PR agency based in Cape Town, achieved over R2.2 million worth of publicity for the Absa Life Xtreme Ultimate X festival, which took place on Saturday 18 February, 2012 at the V&A Waterfront in Cape Town...Read More
The SHRA makes social housing easy for consumers with a Z-CARD®
The Social Housing Regulatory Authority (SHRA) recently selected a square, custom-sized Z-CARD® to generate awareness around the national regulatory authority which was established in August 2010, in terms of the Social Housing Act...Read More
University of Cape Town
GetSmarter recently added three new courses to its portfolio. TheUniversity of Cape Town Foundations of Corporate Coaching course, the University of Cape Town Payroll and Tax Administration courseand theUniversity of Cape Town Tourism Management courseare presented part time and entirely online throughout South Africa...Read More
Media ShopTalk
An indictment of the high society we live in: whilst sitting at a coffee shop early one morning, it was very apparent that those people sitting alone were not just sitting… they were either very busy on their iPhone, iPads or Blackberries . Of the 30 odd people in that specific coffee shop, not one person was reading a traditional printed newspaper...Read More
ABF Vital Support Fund will close without industry support
This year the ABF Vital Support Fund is 43 years old. The organisation exists to look after those in the communications, media and advertising fields when they fall on hard times. If the ABF does not receive an urgent cash injection it will have to close its doors and will be unable to help our peers who have lost their jobs or find themselves unable to earn a living for whatever reason...Read More
AMASA prepares to attract fresh young talent into the media industry
Kicking off its fourth year of attracting bright young talent into the media industry, the AMASA Learnership Programme (ALP), is now open for 2012 intern applications...Read More
Tiger Brands commits adspend to moving media
Proving again that it literally drives brands to consumers, Unlimited’s moving media division brandyourcar.com has signed up Tiger Brands hair styling range, Perfect Touch, for a four-month advertising campaign...Read More
Caltex gets motorists there with PocketMedia® Solutions
Caltex Western Cape Marketer, based in Bredasdorp, selected a credit card-sized Z-CARD® to create a site map and emergency kit for its customers over the busy festive season...Read More
Solal Award 2012 judges announced, local consultancy cracks the nod
The International Council of Shopping Centre’s Solal Marketing Awards bring together the very finest retail marketing campaigns across Europe and South Africa. Representing South Africa on the global jury panel is Doug Mayne, MD of local shopping centre marketing consultancy Primedia Lifestyle, part of the Unlimited media group...Read More
At last, a simpler way to measure social media impact
With the availability of Adobe SocialAnalytics, powered by Omniture, marketers finally have a simple and powerful way to measure the impact of social media on their business performance...Read More
A Fresh take on the Traditional Media Launch
CapeNature’s new flagship tourism offering was launched this month in the form of the Oudebosch eco-cabins at Kogelberg Nature Reserve...Read More
Disaster DIY Make it Better with Prominent Paints
A New Home Channel Series that Promises to Add More Than Just Colour. Anyone who has opted for and taken the ‘do it yourself’ route to home maintenance projects will appreciate the new season of Disaster DIY which premiered on 14 February 2012 on DStv’s Home Channel, proudly sponsored by Prominent Paints...Read More
Tradeway Promotions Target ShisaNyama’s to Introduce New Castle Lite 440ml Can
Castle Lite in conjunction with Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, recently ran a highly successful campaign across ShisaNyama’s in Egoli, introducing customers to the new 440ml Castle Lite can...Read More
Samsung Unveils New Versatile Smart Blu-ray Line
2012 Blu-ray line features new cloud-based services, full web browser on Samsung’s Smart Hub and sleek design...Read More
What is the value of great design?
This is the question that Absa is putting forward to delegates at this year’s Design Indaba. Hosted every year in Cape Town, the conference enjoys worldwide attention as it explores and celebrates creativity in all its forms...Read More
Social media is big. So what?
While social media is accepted as the current big thing in marketing, what does it mean for you if you can’t extract value from the wealth of information out there?..Read More
ZAG promoters receive fundamental training in sales and marketing
Zinto Activation Group (ZAG) recently embarked on a national roadshow to offer their promotional staff a refresher training course in sales and marketing...Read More
Mix 93.8FM announces new line-up; ups the ante in hit radio stakes as more of radio’s big names join the station
Gauteng’s Mix 93.8 FM today announced its new line-up, effective 1 March 2012. The new look schedule will see programming more aligned with the station’s positioning coupled with a refreshed and aggressively competitive strategy. The station welcomes two more legends of radio to its roster...Read More
AMASA urges renewed industry memberships
The continued success of AMASA (The Advertising Media Association of South Africa) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to renew their annual membership and for potential members from the media industry to sign up...Read More
Kaspersky Lab delivers Kaspersky-ONE, the Universal Security solution
Kaspersky-ONE is a user-centric, multi-platform solution that brings award-winning protection for every PC, Mac and mobile device that you own with easy-to-use one license approach...Read More
Brother at your side with brandyourcar.com
Brother, the innovative print and imaging products producer has selected Unlimited’s moving media division branyourcar.com to generate product awareness on busy national arterial roads until June 2012...Read More
Global Citizens in Relationships Are Looking to Their Partners for Happiness
63% of Those Who Are Married or in Domestic Partnerships Say their Spouse Brings Them Greatest Happiness...Read More
Millward Brown to be Secondary Sponsors of 2012 APEX Awards
Global research agency Millward Brown has partnered with the 2012 APEX Awards as a secondary sponsor alongside DSTV Media Sales, the event’s primary sponsor. Hosted by the Association for Communication and Advertising (ACA), the annual APEX Awards reward excellence in advertising and communications campaigns...Read More
Primall Media promotes Hydraulics clothing range at Sandton City
To promote the exciting Cipo and Baxx designer clothing brand now available in Sandton City, Hydraulics, the exclusive and upmarket fashion retail store has engaged the expertise of Primall Media, Unlimited’s shopping mall advertising experts...Read More
PocketMedia® Solutions takes BEE to the next level
PocketMedia® Solutions, home to the world-renowned Z-CARD®, has just been rated as a Level 3 Black Economic Empowerment (BEE) contributor, upping its standing from that of a Level 4 contributor last year...Read More
Fashion Media awarded Greenstone rights
Fashion Media, Unlimited’s in-store advertising partner for Edgars and Red Square stores, has been awarded the exclusive interior advertising rights to the newly launched Edgars outlet in Greenstone shopping centre.
Radio and social media campaign delivers for Vawter
South Africans have become accustomed to a sultry voice in a thick Russian accent on radio. This mysterious voice, known for her quirky, straight-talking and highly amusing commentary, takes no nonsense, and she only drinks the refreshing spring water and vodka cooler, Vawter. In fact, the mysterious voice has driven thousands of people to the Vawter Facebook page to ‘talk back’ to her...Read More
Navigating the potential and pitfalls of social media for personal branding
In an increasingly connected world, nearly every person has become a brand that is partly shaped and influenced by their online profile. Whether you like it or not, your words and actions online can come back to haunt you or they can help you to land that dream job or important client...Read More
Don´t be Deaf to Vocal Locals
The beginning of the year has as usual, been peppered with marketing predictions for the year ahead, including how ‘influencers’ will take charge of brands. But while South Africa may lead the way in open heart surgery, technology and many other noteworthy avenues, our marketing and brand managers often appear to lack the impetus to embrace some of these new, but internationally proven trends...Read More
Living Your Brand Proudly Presents the Annual Intergraded Marketing Communication Conference (IMCC)
The IMC Conference guaranteed to make a mark in both Cape Town and Johannesburg with a jam-packed programme for all marketing minds and media professionals alike...Read More
Power Dinner Comes to Durban
DESTINY MAN magazine, in association with Rémy Martin VSOP Cognac, will be holding its much anticipated Power Dinner at The Oyster Box Hotel on Wednesday, 29 February 2012...Read More
About Dulux
Part of AkzoNobel, the world’s largest paints and coatings group, Dulux South Africa, is well positioned for growth after a period of restructuring and re-organisation following its ownership by AECI and then briefly by ICI. Headquartered in Amsterdam and listed on Euronext Amsterdam (Symbol: AKZA), AkzoNobel is a Global Fortune 500 company that regularly features in the top three of the Dow Jones Sustainability Index...Read More
NXT\ Digital Innovation Updates the Look and Feel of NXT\SMS
Easy to navigate and designed with the end user in mind, award-winning digital convergence agency, NXT\ Digital Innovation, has given its NXT\SMS platform a fresh new look...Read More
Companies have to leverage transactional and triggered emails more
Based on a number of recent email marketing reports, as well as commentary by marketing industry experts, more and more marketers are finding the value in the “no-brainer” emails, which have been overlooked for too long...Read More
Samsung Announces the Availabilty of Apps fot The Orange Africa Cup of Nations
As an official sponsor of the Orange Africa Cup on Nations Gabon-Equatorial Guinea 2012, Samsung Electronics Co. Ltd., is excited to announce the availability of the ‘Africa Cup of Nations’ App, on the Samsung SA Apps store...Read More
Pandora Jewellery Entices Shoppers In-store trough Primall Media
To alert shoppers of its new stores opening across the country, Pandora Jewellery is capturing the attention of shoppers through Unlimited’s retail advertising specialist, Primall Media. Flighting its launch campaign just ahead of Valentine’s Day, Pandora aims to raise awareness of its expanded footprint and drive shoppers in store...Read More
Making a Manager: What it Takes to Lead a Succesful Team
With more and more companies embarking on a profiling process, before promoting or recruiting internal employees and external candidates to management, it is important to cultivate the qualities that a good leader possesses. Only by nurturing the characteristics that make a manager, can you reasonably expect to oversee a team with successful results...Read More
780 New Malicious Programs Designed to Steal User's Online Banking Data Detected every day, Acoording to Kaspersky Lab
According to Kaspersky Security Network data, over the last three months Trojan bankers have been detected on an average of 2000 unique users’ computers every day. Moreover, 780 signatures for new malicious programs that target sensitive financial information are added to Kaspersky Lab’s antivirus database on a daily basis – that is 1.1% of the total number of malware detected every day by the company’s software...Read More
Win a Professional Life or Business Coaching Session
We sometimes tend to over analyze the details and drama of our work life, succumb to negative thinking patterns and eventually find ourselves feeling unfulfilled in both our professional and personal lives. Perhaps all we need to get back on track is a little bit of professional guidance and mentoring .We believe that life or business coaching will assist you in reaching your goals and help you to be truly fulfilled...Read More
NXT\ Launches New Adams & Adams Website
South Africa’s leading full-service digital agency, NXT\ Digital Innovation, has completed yet another successful website launch. Commissioned by specialist intellectual property law firm, Adams & Adams, NXT\ assisted in the creative rationale and conceptualisation of the new website layout, design and development...Read More
Mine The Consumers Mother Lode - Get Facebook Data Into Your CRM System
A new suite of solutions allows marketers to tap into the world’s biggest CRM database, find potential customers and offer them exactly what they want to buy...Read More
Smartphones Change The Way SA Uses The Web
The growing penetration of smartphones into the South African market is sparking dramatic changes in the way that local users are using the Internet. One massice shift is that social media is becoming the killer application for the Web, a trend that will accelerate as smartphones and mobile data become more affordable...Read More
Why Shopper Marketing Needs To Be Truthfull, Beautifull - And Smart
Truth, beauty and joy are not concepts you’d normally associate with shopper marketing. But for Brian Ferns, Creative Group Head at Y&R, these three are central to work that resonates with shoppers and persuades them to choose a particular product – the product that your client is promoting. The store is the ultimate destination, and the more your marketing and communication delivers on these basic human needs, the better your sales...Read More
Too Good To Be True! The Reality Behind Online Lotteries According To Kaspersky Lab
Everyone likes the idea of easy money, and email inboxes regularly get clogged up with notifications of big lottery wins. This spam template rarely varies – users are informed that they have won a huge sum of money in a lottery, and in order to receive their winnings they have to pay some minor expenses. Sounds tempting, but alas, this is nothing more than network fraud...Read More
MynextMail unifies its communications needs with Networx PR
MynextMail (Pty) Limited, a dedicated cloud-based technology specialist headquartered in Johannesburg, has connected with Networx PR. Networx will spread the word about MnM’s smart business e-mailing solutions for Governments and businesses through a Pan-African campaign targeted initially at the entrepreneurial and SMME business markets...Read More
Ground-breaking research highlights community newspapers’ potential
Ads24, the national advertising sales division of Media24 newspapers and digital properties, today released the results of ground-breaking research into the readership of community newspapers...Read More
MetropolitanRepublic gets hardcore with Ed Hardy Energy Drink
Ed Hardy Energy Drink, Synonymous with the tiger logo on their apparel, approched metropolitainRepublic in December 2011 to create ads for their new energy drink...Read More
Trends For 2012 - It's all about Consumer Engagement
When digital media platforms like Facebook were first introduced to South Africans five years ago, nobody could’ve anticipated the impact this channel would have on our lives and how it would further influence the modern marketing and brand communications world. Previously considered to be the poor cousin in marketing, digital is now taking the leading role...Read More
Stellenbosch University Spreads The Word Via A Z-CARD
The Stellenbosch University's Central Analytical Facilities (CAF), with the aid of Aletta Jordaan Communications and Jenny Frost Design, recently contracted Pocketmedia Solutions to produce a credit card-seized Z-CARD to spread the word about CAF and the services it offers...Read More
PROFOUND: The Search Engine Marketing Course
This course will give you the skills, methods, and insights to maximise your online exposure, pump up your click-throughs, and increase your conversion rates.Search Engine Marketing, including SEO (Search Engine Optimization) and PPC (Pay Per Click), is an essential activity in every business...Read More
@traction: The Email Marketing Course
Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But email is fraught with complications that most users are simply unaware of...Read More
Social Media Over Breakfast - Business Blogging
Educate, entertain, enlighten your business audience through your blog and learn how to strategically syndicate your material to the rest of your social media feed to reduce your work load and increase your exposure...Read More
Primedia Lifestyle Spoils Shoppers for The Workshop Shopping Centre's 25th Birthday
To celebrate its 25thanniversary, The Workshop Shopping Centre in Durban and its marketing consultants Primedia Lifestyle gave away 2 500 individual prizes during the centre’s birthday celebrations...Read More
Black Oystercatcher Wines Entice Tourist With a Z-CARD
Black Oystercatcher Wines, part of the Elim wine ward found on the Agulhas Plain of South Africa, recently selected a PocketMedia Solution's Z-CARD to target middle to upper-class consumers and attract food and wine enthusiast looking for an action-packed weekend away...Read More
Fuelling the Spirit of Entrepreneurship
As one of the main sponsors and advocates of a show that promises to inspire
South African entrepreneurs to start thinking creatively beyond the ordinary and to lead the creation of new industries, MTN Business is proud to fuel the spirit of entrepreneurship trough the 'The Big Break Legacy' reality show, wich officially starts on the 2nd February 2012...Read More
Simba Launches The Great Simba House Hunt Campaign
The thrilling campaign from Simba starts on the 1st of February and will give three South Africans the opportunity to each own a house valued at R1milion. Simba is also giving away R5,5 million worth of airtime!... Read More
NXT\ Digital Innovation and UNISA Helped Thousands Realise Their Dreams By Embracing Digital Communication
NXT\ partnered with the University of South Africa (UNISA) to create application and registration awareness and efficiencies for the 2009, 2010 and 2011 years and provided UNISA with a fully integrated and media reporting system, with a full spectrum digital campaign dashboard called the UNISA Deck....Read More
Acceleration Media Helps Brand SA Keep Watch Over South Africa's Reputation
Brand South Africa has awarded Acceleration Media a three-year contract to monitor and analyse media mentions of South Africa across global digital and traditional media....Read More
Samsung Apps Store experiences 210% growth quarter-on-quarter
Q4 results indicate that the Samsung Apps Store is growing rapidly. Downloads have increased by 210% quarter-on-quarter and during the last three months of 2011, the Apps Store has grown from 80 to 110 developers on the Samsung network...Read More
Bic goes all out to make a point
BIC believes that improving education in South Africa could rewrite this nursery rhyme for thousands of South African children and has committed to donating at least one million pens to disadvantaged learners in March via its Choose Bic and Change a Future Campaign....Read More
human.kind advertising has recently rolled out a retail advertising campaign for longstanding client, life insurer, 1lifedirect....Read More
Brand Trends 2012
2011 was the year of rebellions and revolutions, from the Arab Spring to the abstract destruction of the London riots through to the Occupy Wall Street movement. But the structure of nation states was only one half of a tumultuous equation equally influenced by a buckling Eurozone economy...Read More
Resilient social media is a platform marketers cannot ignore
A few years have passed since the doomsayers first predicted that the social media bubble would burst, and so far their predictions have not come to pass....Read More
Publishers to Focus on Profit and Revenue in 2012
Now that digital has proven its value as a marketing and advertising channel, we can expect to see South African publishers shift emphasis from building audiences and advertising market share towards monetisation of their online properties...Read More
NXT\ Digital Innovation Sets up SMS alerts platform for Gautrain
Digital convergence specialist NXT\ Digital innovation has been appointed by Gautrain to implement and manage a bulk SMS platform with will enable Gautrain to send SMS alerts to customers using its train and bus services...Read More
CLE Communications shines with Elizabeth Arden and the Sun Protection for Summer Campaign
CLE Communications, a boutique PR agency based in Cape Town and working in partnership with Stretch Experiential Marketing, has achieved over R1.18 million worth of publicity for the Elizabeth Arden Sun Protection for Summer Campaign during the month of December 2011....Read More
The sun is still shining on the communication horizon
Some communication agencies are still finding that crucial bit of sun, even within a very gloomy market context. Idea Enginners' Shauneen Procter discusses the dynamics of a shifting local communications landscape...Read More
Lowe Bull JHB Exposes Harsh Reality of Human Trafficking
With a hard-hitting TV commercial (The trade) produced in partnership with Alberton Child Welfare, advertising agency Lowe Bull Johannesbug is raising awareness of the under-reported issue of human trafficking...Read More
Harder work but better returns for online marketers in 2012
We have just emerged from another strong year for South Africa's online marketing and advertising industry, with the market continuing to grow even as most offline media have struggled. From search and display to social and mobile, South African companies are investing more enthusiastically than ever before in digital marketing....Read More
