Special-FX provides “invisible value-add” for new King Pie TVC

Special-FX, leading Johannesburg-based creators of in-camera, stage and in-store effects generated the exploding wardrobe in the new King Pie television commercial on a commission from Reel Edge Studios and executive producer David Golden. Director of the commercial was Matthew Jankes. Said Rafi Leigh, MD of Special-FX, “I’m always blown away by the ideas generated by our marketers and ad agency teams”.

Special-FX has contributed to the Harry Potter franchise, the US reality TV show, Amazing Race and international motor brand commercials for Tata. It therefore stays close to global developments. Look out for a new burst of creative energy, with SFX providing one of the sparks.

View the video at: http://www.youtube.com/watch?v=08nTDrOnYxs&NR=1

About Special-FX

The Special-FX company has, over fourteen years, established itself as one of the leading sources of innovative solutions for advertising agencies (above-the-line and below-the-line), production houses, theatre sets and in-store display and media companies of South Africa.

From story board to activation the Special-FX company offers excellence and ingenuity for campaigns. The industrial design core is applied across the spectrum of development and the solutions represent a combination of disciplines including electronics, mechanical design, props and sets, model making, carpentry, plastics forming, sculpting, mould making and casting, industrial design and architectural manufacturing.

Large format substrate printing is one of the company’s specialised offerings.

Digital printing offers cost effective and versatile branding opportunities in the theatrical in store environment.  Our capacity to print onto unconventional substrates extends branding possibilities even further.