Unlimited’s shopping mall advertising specialist, Primall Media, has provided Lenovo with a “can DO” advertising campaign, assuring that the advertising message is communicated to tech savvy youth across the country.
Targeting our ‘next’ generation, Lenovo has selected three prime shopping malls; Gateway, Canal Walk and Sandton City from within Primall’s portfolio of mall media space, to communicate its range of technology. This has been achieved through the use of Primall’s Branded Escalators, Hanging Banners, Interior Billboards and Digital Ad Screens in each mall. Lenovo captures the youth mindset in high footfall areas.
Considering that Lenovo is at the forefront of technology, it stands to reason that they would be one of the first advertisers to take advantage of advertising on Primall’s new leading edge HD Video Wall and Skyscrapers at Sandton City.
“Lenovo is a company that focuses on ‘DO’, a get-it-done mindset, creating innovative technology for doers, says Primall Media’s Lee Curtis.“With this ethos at the centre of the Lenovo brand, and Primall’s staff embracing an attitude of superior service to all our clients, aligning Lenovo with our business was a natural fit.”
By advancing the right strategy and the right products at the right time, backed by great execution, Lenovo is outperforming the industry in all geographies, customer segments and product segments.