Advertising agency Lowe Bull Johannesburg has been appointed to manage the brand of English Word Power - an Internet based learning programme. English Word Power aims to improve English at all levels and is targeted at private, corporate and education industries.

Lowe Bull JHB will be tasked with revamping the brand, providing it with a new strategic framework and modernising the website, packaging and design. In addition, the agency will spearhead a public awareness campaign to increase brand visibility and raise product credibility.