JOHANNESBURG, 24th October 2011: Award-winning activation and event management agency, Maverick Experience Exhilarator (Maverick), has launched a new website and with it a scathing attack on lack-lustre marketers. 

 

“Borne out of the Hate…” is the tagline accompanying their new online presence, something that was in fact the genesis of Maverick nearly 10 years ago.

 

“When we started the company,” says Joint-MD for Maverick, Andrew Ross, “it was borne out of the hate of poorly executed events, and poorly delivered activations.”

JOHANNESBURG, 24th October 2011: Award-winning activation and event management agency, Maverick Experience Exhilarator (Maverick), has launched a new website and with it a scathing attack on lack-lustre marketers.

 

“Borne out of the Hate…” is the tagline accompanying their new online presence, something that was in fact the genesis of Maverick nearly 10 years ago.

 

“When we started the company,” says Joint-MD for Maverick, Andrew Ross, “it was borne out of the hate of poorly executed events, and poorly delivered activations.”

“So when we started re-designing our corporate website and realised how many bad websites were out there, we decided to do something better. So in essence, ours was borne out of the hate for them!”

 

This isn’t the first time, Maverick have used below-standard products as the springboard to show how they do things differently. Over the last year, through their sponsorship of the Talk Radio 702 “Ad Feature with Andy Rice”, they spoofed many of the station’s infamous advertisers who insisted on self-recorded commercials, much to the hilarity of the marketing industry.

 

“The ethos at Maverick is to do things differently, because we can,” continues Ross. “So whether it’s an event, an advert or even a website, we want to show people that there is another way of doing things. And at Maverick, that’s the way we do them.”