Global research agency Millward Brown has partnered with the 2012 APEX Awards as a secondary sponsor alongside DSTV Media Sales, the event’s primary sponsor. Hosted by the Association for Communication and Advertising (ACA), the annual APEX Awards reward excellence in advertising and communications campaigns.

“We are thrilled to welcome Millward Brown to the APEX community, and their participation will undoubtedly add to the significance of this prestigious event on the industry calendar,” says Odette van der Haar, CEO of the ACA.

Richard Stewart, MD of Millward Brown South Africa, says “We are delighted to team up with the ACA as a sponsor for the 2012 Apex Awards. The award honours what I believe to be the most significant achievement in marketing communications: creative ideas that work and contribute to a brand’s success by maximising the return on marketing investments.”

“For the past 35 years, Millward Brown has been expert in effective advertising, marketing communications, media and brand equity research, so our sponsorship is a perfect match,” Stewart adds. “We look forward to celebrating and recognising the best advertising campaign at the gala event in May.”

An APEX Award reflects both strategic and creative effectiveness, and showcases award winners as being leaders in their field. Since its inception in 1995, APEX has evolved into a key industry event. The annual awards ceremony is a high profile gala event that brings together leading professionals from the communications industry, media and Government.