Unlimited’s TLC (Targeted Lifestyle Communications) has introduced Hand Dryer decals in the washrooms of 24 category B and C (LSM 5-7) shopping malls across the country. Nampak’s Lifestyle is one of the first advertisers to take advantage of the company’s new advertising platform.
“Lifestyle Fresh Sense has signed with us for an initial period of two months,” says TLC’s Joint MD Brett Tucker. “Advertising female hygiene products in the ladies washrooms is an ideal way to discreetly promote the product.
We have extensive experience in the lifestyle space and saw this as the perfect opportunity to demonstrate our innovation when delivering practical solutions in an ambient environment,” he says. “The beauty of this new platform is that it also lends itself to advertisers across all categories.”