Nedbank has selected a credit card-sized Z-CARD® to communicate its new Nedbank 4me youth offering - ‘My Future, My Bank’ which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’.
Targeting kids and teens, the campaign aims to help the youth discover the value of money and understand the concept of banking from an early age, empowering today’s generation to be financially fit. The content of the Z-CARD® guides young clients on how to spend their money wisely, to save and grow their money quickly for the things they want, and to do good for the things that they care about.
‘Our youth offering for kids and teens is very exciting', says Ciko Thomas, Nedbank’s Manager for Consumer Banking 'as the Nedbank 4me offering comprises of a full transactional banking account with no monthly fees, free initial transactions, and thereafter reduced pay-as-you-use pricing, free eNotes and self-service banking enabling youth to transact, and when saving, earn preferential interest'.
The content of the Z-CARD® also serves as a constant reminder for youth to understand the importance of being savvy with their money. “We are delighted to be able to make a difference in the lives of the youth, who have a valuable role to play in building a vibrant society that grows our economy,” states Vanessa Singh, Head of Nedbank Retail Marketing.
“The Nedbank 4me Z-CARD® has been designed in a very user-friendly concertina style. It’s bold and funky, ensuring an appealing keepsake for children,” adds John Davis, the Managing Director of PocketMedia® Solutions.
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