For the second time this year, Suzuki Auto South Africa through their agency, Penquin International, selected an innovative external communication application, a pocket-sized Z-CARD®, to generate awareness around its wide range of vehicles.
Consumers who visited the Suzuki Adventure Zone at the Johannesburg International Motor Show held at Nasrec during October, not only received the innovative Z-CARD®, but also stood in line to win a Suzuki Swift.
The Z-CARD® contained photographs and all of the specifications of Suzuki Auto South Africa’s Grand Vitara, Swift, Jimmy, SX4, Alto and the new Kizashi.
“The back cover of the Z-CARD® was used to drive consumers to our website and Twitter and Facebook pages, where they can get any further information they need,” adds Francois van Eeden, National Marketing Manager of Suzuki Auto South Africa.
For more information about Suzuki Auto South Africa, visit www.suzukiauto.co.za. Follow the company on Twitter @SuzukiAutoSA or find it on Facebook: www.facebook.com/SuzukiAutoSA .
For more information about PocketMedia® Solutions, visit www.zcard.com or email firstname.lastname@example.org. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media