All About Practical Marketing

The dynamic world of marketing is the most riveting, fast moving, dynamic and people orientated industry out there! Marketing of products successfully in South Africa is exciting if marketers are equipped with the knowledge and the tools which are available to effectively activate their campaigns! It is with this in mind that Practical Marketing was created. The culmination of over two years development and the activation of an influential network of contributors has empowered Shout Factory Media to present Practical Marketing!

Essentially, Practical Marketing delivers the definitive marketing tool by combining traditional print with online search engine technology to offer solutions to strategy, marketing products, branding and the latest media platforms. The key to driving sales of any product is identifying and effectively fulfilling the needs of customers. This publication covers a wide range of topics ranging from marketing strategy, market research, social media, the online space, SEO, OOH (Out of Home Media), exhibitions and events, CSI, case studies of adverts, sales and marketing, new trends, the latest technology and gadgets, branding and promotional products, mobile marketing and advice and commentary from top local and international marketers.

Brands who market with passion and authenticity and who are truly consistent and unwavering will rise above the rest. As we are living through the fastest changes in history, especially when looking at the emerging world, we need to be on the constant lookout for new and innovative ways to market our products and services. Practical Marketing offers such solutions with persistent breakthroughs in identifying information that will put you on the road to marketing success.

For more information, please visit our search engine, www.practicalmarketing.co.za and blog, www.blog.practicalmarketing.co.za