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South Africa’s leading full-service digital agency, NXT\ Digital Innovation, has completed yet another successful website launch. Commissioned by specialist intellectual property law firm, Adams & Adams, NXT\ assisted in the creative rationale and conceptualisation of the new website layout, design and development.
With the aim of revitalising and rejuvenating public awareness and utilisation of the original Adams & Adams website, the agency began work on the project as a key contributor in 2011, with the revamped website having gone live this January.
The new site, which can be viewed at www.adamsadams.com, now offers an improved user experience and a wealth of industry knowledge. The most visible update can be seen in the sites layout, with a new, cleaner, easier-to-navigate design template implemented across all Adams & Adams pages.
In conjunction with the website’s facelift, NXT\ has also custom developed a new content management system for the site. As on of the most advanced content management system to be developed by the agency to date, the new platform empowers the Adams & Adams team to manage the work flow operations of the revamped website with little or no assistance from an external IT consultant.
Critical to the success of almost every website today, content management systems support the creation, management, distribution, publishing and searching of information on a website – ensuring that content is kept fresh, accurate and easy to find. Amongst many other benefits, the system implemented by NXT\ will:
· Streamline the authoring process of content
· Increase the turnaround time for new pages and changes to be made
· Increase consistency amongst the various pages
· Improve site navigation for visitors to the page
· Increase site flexibility
· Increase site security
· Reduce maintenance costs
· Encourage the growth of visitors to the page
This type of project is in no way a first for NXT\, as the agency is well known for specialising in delivering beyond the needs and expectations of a client. The feedback received from the Adams & Adams chairman, Dario Tanziani, has been all positive for NXT\: “We’ve had an overwhelmingly positive response to our new website since its launch and look forward to the new interaction it will encourage from both local and international visitors to the site,” commented Tanziani.
“The new website has been a developmental achievement for us. Through it, we want people to invite us into their office or home and be inspired by the service they’re getting. It’s a place that will continue to evolve as we do,” concluded Tanziani. | 
