Millions of people suffer from an overactive bladder (OAB), but only a small percentage take action and seek treatment. This is about to change with the Astella Pharma ‘You’re in control’ campaign, an intensive month long advertising burst in shopping malls and medical facilities, through TLC, Unlimited’s targeted lifestyle division.
The creative flighting on TLC’s media space in male and female washroom networks draws attention to the sensitive issue, which many people tend to ignore. According to TLC, the campaign aims to encourage consumers with an overactive bladder to take action by either consulting their doctor, asking for an OAB brochure at the practice, visiting the www.youreincontrol.co.za website or sending an SMS to a dedicated OAB number for more information.
Brett Tucker, joint MD at TLC says, “The creative highlights that sufferers can easily receive treatment for an overactive bladder, and see dramatic improvement in just four weeks. I believe the success of the campaign lies in the information being relayed in an environment where consumers can respond in privacy.”
The Astella Pharma creatives have been placed in washrooms across 37 major shopping malls within Gauteng, KwaZulu Natal, the Eastern Cape and Western Cape. There are 16 Medicross, and 25 Netcare facilities in Gauteng, the Western Cape and KwaZulu Natal that will also carry the communication.
For more information about TLC, visit www.tlc-media.co.za or follow them on Twitter at www.twitter.com/#!/TLCinSA and Facebook at http://www.facebook.com/#!/pages/TLC-targeted-lifestyle-communication/100432163384135