Online media course accelerates learning curve for Red & Yellow School students
The Red & Yellow School of Logic and Magic, a Cape Town-based school of Advertising and Marketing, is set to turn an online marketing and advertising module it developed in partnership with Acceleration Media into a permanent part of its curriculum.
The school reports that the course has proven to be wildly popular among its students in the first two years that it has offered the module. The course is coordinated by Diane Charton, managing director of online strategic digital media consultancy, Acceleration Media.
Some of the speakers involved in the course this year included:
*Nic van den Bergh - Isobar - digital media strategy, planning & buying
*Sean Riley - Ad Dynamo - search engine marketing
*Rob Stokes - Quirk - social media and online reputation management
*Richard Mullins - Acceleration e-Marketing - analytics and retention strategies
*Allan Kent - AtPlay - creative
The online marketing module is offered to students in Red & Yellow's Advertising and Marketing Communications course. The goal of this module is to equip young, aspiring marketing professionals with skills and knowledge in online marketing and advertising that they can apply in the real-world.
As part of the course, students were presented with real-life advertising briefs from real-world brands and given the chance to create digital strategies that would address the needs of the clients. They were forced to work at breakneck speed to put their concepts together, adding an important practical dimension to the course.
"So far, this course has exceeded our expectations. We have seen an awesome increase in the development of student skills in this vital area in just two years," says John Cooney of the Red & Yellow School of Logic and Magic” The module arms students with insights into the very latest strategic and creative trends in the online advertising and marketing worlds. We look forward to making it an exciting and permanent part of our curriculum in years to come."
Says Charton: "It was encouraging to see the strong interest in digital marketing and advertising among the students who will be the next generation of marketing professionals. They relished the opportunity to interact with, and learn from, some of the top minds within the industry, and we too enjoyed spending time with the students.
It is important for any young marketing professional who is about to begin a career, or who hopes to advance his or her career, to understand the role that online has to play in the marketing and communications mix, she adds.
About Diane Charton, managing director at Acceleration Media