PenQuin International aligns Suzuki with Jock of the Bushveld
“Mark Twain said, ‘It’s not the size of the dog in a fight that counts, but rather the size of the fight in the dog.’ This is true for the South African icon “Jock of the Bushveld” as well as for Suzuki Auto South Africa,” says Darren Leishman Group executive: Creative at PenQuin International.
“Suzuki has been establishing a reputation in South Africa with its punchy range of cars that always deliver more than expected, much like ‘the little dog that can’.
When we discovered that a 3D animation of the legendary staffie was to be produced entirely in South Africa we felt that we could not pass up the opportunity to align the two brands,” he says.
Andy Rice who is heading up the marketing efforts for the film says, “I could not think of a better automotive brand to associate with the Jock character, Suzuki’s David vs Goliath strategy works perfectly with the story.”
Jock became the perfect companion and best friend of Sir Percy Fitzpatrick, never letting him down and always surprising Fitz with his big heart and never say die attitude. Suzuki cars display similar traits and their owners feel the same way about their cars. It’s now possible for man or woman to have two best friends – those that are four legged, and the four wheeled variety.
The TVC can be viewed at http://www.vimeo.com/penquininternational/suzukijock
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