New legislative demands for product packaging presents brand owners and manufacturers with a major challenge. Given the tough economic times for most companies cost-cutting is the order of the day. It is vital, however, for brand owners to ensure they do not lose brand value when cutting back on unnecessary expenditure, or they risk losing ground in the highly competitive marketplace.
"One of the key areas where brands can boost their competitiveness while meeting new legislative requirements from particularly the Consumer Protection Act is with powerful on-pack solutions," says Stephen Beattie, Marketing Director of Pyrotec. "Innovative on-pack communication can increase visibility in-store, where crowded shelves and strong competition makes standing out even more important than ever before."
Pyrotec is a privately-owned South African provider of on-pack solutions, and the sole local provider of the space-saving Fix-a-Form leaflet label. Using a multi-page label on product packaging provides additional space for important information, promotions or other value-adds.
When Vital Health Foods approached Pyrotec for an on-pack solution for its range of Sister Lilian baby remedies, the Fix-a-Form label was a perfect fit for the brand's requirements. "The brief was to add a means to amalgamate product information among Sister Lilian's six ranges and 25 variations, eliminating the need for separate inserts while still ensuring neat and presentable design. The client was delighted with the cost-saving and value-adding benefits of the five-panelled Fix-a-Form label we applied," Beattie explains.
Multi-page labels are supplied on-reel, allowing brands to apply them directly onto virtually any container or product. "In most cases, the labels can be applied with standard application equipment with little to no effect on the speed of the production line. For pharmaceutical or agrochemical brands, which often have immense amounts of important product information to convey, the space-saving benefits of the Fix-a-Form labels are ideal. And with value-adds such as over-coding, batch numbers and Braille, using multi-page labels becomes a necessity for brands who wish to gain a competitive edge over their peers."