The House of Busby, the leading wholesale and retail fashion group, is highlighting its range of fashion stores at Sandton City, by contracting Primall Media for a two month advertising campaign. Primall Media is Unlimited’s expert in shopping mall advertising
The Primall team has branded eight light boxes within the shopping centre’s parkade area, ensuring that the striking Busby creatives will be viewed more than once by customers as they enter and exit the busy parkade.
Targeting high end shoppers from both sexes, the campaign promotes Forever New, Aldo, Mango, GUESS, Marion and Lindie, Nine West and Frasers fashion houses. Lee Curtis, Primall’s Executive Head of Sales and Marketing comments, “Advertising campaigns for upper end brands such as those housed by Busby, work exceptionally well when located in a high end retail hub such as Sandton. This will be no different for the latest campaigns being displayed on our large format, back-lit parkade billboards at Sandton. The brands will be exposed to thousands of high-class shoppers each month as they enter the mall, just moments before they stroll from store to store browsing and purchasing.”
“This is the first time that Busby is using the parkade package and we have no doubt that the campaign will have a positive impact on driving feet through the stores,” says Lee.