To promote the exciting Cipo and Baxx designer clothing brand now available in Sandton City, Hydraulics, the exclusive and upmarket fashion retail store has engaged the expertise of Primall Media, Unlimited’s shopping mall advertising experts.

Capitalising on Primall’s latest digital advertising platform called Skyscrapers, Hydraulics’ sleek, sexy and eye catching creative features in 12 prime zones throughout the centre. The new Skyscraper innovation consists of two 47 inch HD screens stacked atop one another, seamlessly displaying advertiser content.

Lee Curtis, Head of Sales and Marketing at Primall Media says, “Our Skyscrapers enable retailers to ensure that their products get noticed in high traffic zones throughout Sandton and offer either HD advertising capabilities, or static advertising on the reverse of the units. Primall’s new digital offerings are based on global trends and we’re confident that our platforms will create the desired talkability for Hydraulics, amongst the millions of shoppers which pass through Sandton’s corridors each month.”

For more on Primall Media, visit www.primall.co.za.