Provantage is currently taking the famous Kellogg’s rooster to consumers all over South Africa.

How? With a number of taxi fleets decorated with the Kellogg’s Corn Flakes brand elements.

The campaign creative shows the Kellogg’s Family Connection, with the branding of interior flat panels, side strips and taxi wraps.

The taxis are not only visible to commuters, they travel on major metropolitan routes exposing the brand to other motorists and people passing by.