|
It’s dry. But you can drink it
June 2012: Now we’re talking! A bigger, bolder ½ litre Savanna Dry. It is
51% bigger than the original bottle and still offers the same crisp, premium
cider. This means more Savanna Dry for you in a single serving!
The original Savanna Dry 330ml bottle has enjoyed the spotlight since it was
introduced in 1996. It recently asked the new ½ litre if it had been working
out but the answer from the new, bigger kid on the cider block was ‘’No, I
was born this way.’’ Not the jealous type, the 330ml was then overhead
saying “I like big bottles, I cannot lie.’’
Innovation is important for Savanna. “We strive to continue setting trends
and offering alternatives for our consumers. The introduction of this new
half litre ½ Savanna Dry bottle is one such innovation,” says Liezl
Dippenaar, Marketing Manager, Savanna SA.
A drink for the boys
There will be no questioning your cred when you’re seen enjoying a Savanna
in this man size bottle. It has the same crisp taste, is 100% apple cider
and is dry. But you can drink it!
The new ½ litre Savanna Dry is now available nationwide in cases of 12. |
|
