Last week, a 50 minute documentary produced by Spaghetti Media, was flighted in Ster Kinekor Cinemas concurrently all over South Africa. Commissioned by ABSA Business Bank, and conceptualised by Cando Advertising; the documentary showcases the growth of a number of SMEs, which today are well known brands in their fields.

Spaghetti Media produced the documentary in 49 days, making for extremely tight deadlines for a project of this nature. The team created every element of the movie from shoot to final mix. Spaghetti Media worked with director Nick Brown and a small crew for the 12 shoot days. Spectrum were responsible for QC (quality control) and encode and were extremely accomodating in allowing us to QC the job in small batches.

“It really is a privilege to work on a project such as this one. It is awesome that Absa used small businesses to develop this project and showed a lot of substance by doing so. The team at Absa were a pleasure to work with; they were cognisant of the pressure of producing a minute a day for a sustained period of time and really sought to work with ourselves and Cando as a team and partner with us in meeting the deadlines. As a micro enterprise the content is relevant to us - so to work on communicating the messaging to South African SMEs is extremely rewarding.“ Andrew Lester, Spaghetti Media.