Educate, entertain, enlighten your business audience through your blog and learn how to strategically syndicate your material to the rest of your social media feed to reduce your work load and increase your exposure.
Purpose of blogging
Business blogging is the cornerstone of a well conceived online marketing presence. It allows you to connect with your audience and educate them in a way that you cannot do in 140 characters or just with images.
Both the marketing strategy of blogging as well as the issue of writing content is covered.
The technicalities of putting a blog together as part of a social media strategy, means that much of your online presence can be automated. This does not give you the option however, of abdicating responsibility for nurturing relationships with those who need to engage with you through this medium.
While writing is a skill that does not come to everyone, there are ways of crafting a message for people who do not view themselves as natural writers. Blogging is a tool to communicate and for business and marketing and communication projects, it is now essential.
Grand Daddy Hotel, Cape Town
14 January 2012