PocketMedia® Solutions congratulates its UK Z-CARD® partner with its luxury watch brand Z-CARD® client, Rolex, topping the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively.
The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK, overseen by The Centre for Brand Analysis. Z-CARD® UK has worked with 30 out of the 50 top brands, including 8 of the top 10.
“A Superbrand is one which constantly delivers excellence and quality, and this year’s consumer poll reflects this,” said Stephen Cheliotis, chairman of Superbrands Expect Council. “Both the British and international brands included in the official 2012 list are recognised both for their rich heritage and also their continued influence on today’s consumers.”*
British retail brands John Lewis and Marks & Spencer have both gained a top 20 status, whilst the BBC has remained in the top five index for the sixth year in a row.
“We’re extremely proud to see so many Z-CARD® international and local clients featuring in this highly respected survey,” says John Davis, the Managing Director of PocketMedia® Solutions.