TBWA\Hunt\Lascaris has won the Johannesburg-based Epic Foods account which includes all the Canola brands.
Epic Foods will re-launch their Canola brands with a fully integrated campaign with digital at the heart. The hard hitting campaign “Spread the truth” aims to highlight the fact that Epic’s Canola- based products are one of the healthiest on the market – the only product to be backed by both the CANSA and Heart foundation. The campaign will launch with teaser activity in digital during November, closely followed by a fully integrated through-the-line campaign including television, radio, magazine and PR.
Commenting on the new business acquisition Justin McCarthy, Managing Director of TBWA\Hunt\Lascaris\Durban says: “Epic Foods offers us another wonderful opportunity to deliver long term solutions that create distinctive brands which are engaged with their users. We look forward to a really challenging and rewarding relationship.”
“We are excited to be working with TBWA\Hunt\Lascaris\Durban who have an extensive knowledge of the FMCG environment and a depth of experience in this category. They are a widely regarded agency with a keen insight into the category which we look forward to drawing on as we roll out the Canola brand campaign,” says Altaf Hassam, CEO, Epic Foods.
Commenting on the significant role digital will play in this integrated campaign, Kevin Power, agency Client Service Director concludes, “As we go forward into an increasingly digital future, it’ s imperative that we develop campaigns with a strong digital backbone that seamlessly run through the entire project. We have developed a powerful campaign for Epic Canola that will create a far reaching and important conversation – our aim is to challenge misconceptions and help educate consumers on the real and true benefits of Canola.”