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Sun International’s Port Elizabeth-based Boardwalk Casino and Entertainment World recently selected PocketMedia® Solutions to produce a handy-sized Z-CARD® as part of its expansion project’s communication campaign.
At the beginning of 2011 Sun International announced a R1-billion expansion project at the Boardwalk Casino and Entertainment World, which includes the refurbishment of existing space, a new smoking casino and Prive lounges, a new 5-star hotel, convention centre and an expanded retail area. The construction will be complete in December 2012.
The Boardwalk is currently the most popular entertainment destination in Port Elizabeth, second only to the beaches. The complex attracts tourists and locals alike, who stay in the hotel, visit the casino, watch live shows at the Vodacom Amphitheatre or eat out at a variety of restaurants in the retail complex.
“With all the changes due to take place visitors began to ask questions which were best answered by showing them a visual map which clearly depicts the existing complex in relation to the new facilities,” says The Boardwalk’s General Manager, Mr Clifford Ngakane.
“Although news of the construction project does appear in the local media, it’s still difficult for our clients to envision the project without seeing the changes in an illustration. After considering a number of options, the Z-CARD® was the perfect solution because it folds up so neatly that our staff can slip it into their pocket and pull it out as and when it is needed. It also helps the staff because they’re no longer stuck for an explanation and it’s now far easier for them to explain the changes,” Mr Ngakane adds.
Whilst one side of the card contains the map, the other provides details about each of the facilities.
Targeting both local and out-of-town guests that visit the complex, the Z-CARD® is being distributed at the hotel’s front desks, in the casino’s Prive lounges, at the MVG desk and other selected concessionaires, and to employees who interact directly with guests.
For more information about PocketMedia® Solutions, visit www.zcard.com or email info@zmedia.co.za. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media. | 
