The Media Connection, South Africa’s community radio advertising specialist, has added a number of new stations to its bouquet for advertisers.
According to Dawn Cameron, National Sales and Marketing Manager of The Media Connection, advertisers are now able to access the listeners of commercial radio stations, Rock FM (91.9) and MPower FM, via The Media Connection.
Rock FM offers compelling and consumer engaging breakfast and drive shows targeting LSM 8 – 10, between the ages of 20 and 38. Its coverage areas include Randburg, Fourways, Northriding and Kyalami, and the station broadcasts to over 10 000 consumers. For more information, visit www.rockfm.co.za.
MPowerFM (94.3) is an entertaining and informative commercial radio station serving Mpumalanga. It broadcasts from studios in Nelspruit and Emalahleni and offers its audience, LSM 7-10 consumers, an exciting mix of established South African radio talent and promising newcomers. For more information, visit www.mpowerfm.co.za.
The Media Connection is now also able to offer targeted audiences via community radio station, Kowie FM.
From business and professional ‘talk’ to politics, pop culture, news, local events and independent music Kowie FM (99.0) offers a robust mix of informative and entertaining programmes which appeal to a broad target audience within the Ndlambe community in the Eastern Cape. For more information, visit www.kowiefm.co.za.
“We provide a sales and administration function for radio and TV stations that have limited experience with, and access to, the national advertising industry in South Africa,” says Cameron.
“There are 132 community radio stations on air with which The Media Connection has representation agreements, as well as 15 sub-Saharan TV and radio stations that have appointed us to procure advertising for them,” she adds.