1. Coca Cola

South Africa’s favourite brand, Coca Cola, consistently competes against all other top brands for consumers’attention. The big and bold campaigns have included sponsorship of football, rugby and cricket development programmes to encourage the youth to make a difference in their lives by believing in themselves.

2. Vodacom

Over time Vodacom has produced communication that is uniquely South Africa and has targeted an audience that believes in living life to the full. This is achieved through their humorous adverts and invention of animated characters.

3. Koo

This brand has been around since 1940 and has established itself as a faithful partner in the kitchen. The various campaigns have revolved around the affordability of Koo products during tough economic conditions and the reinvention to remain mouthwatering, fresh and interesting.

4. Nike

Nike’s brand strongly communicates innovative thinking, whether to develop products that help athletes of every level and ability to reach their potential or to create business opportunities that set this brand apart from the competition and provide value to its shareholders.

5. Clover

Clover is a dairy foods and beverages group.  They are a leading processor and distributor of dairy and dairy-related products. Clover’s position as a favourite brand in the country has been built on the group’s strong emphasis on best quality, value-added products and a deep understanding of consumer needs.

6. KFC

KFC dominates the fast food category, has around 570 brands nationally and is supported by strong marketing. KFC is positioned as a brand that keeps up with the times and sells an eating experience. Its high brand awareness and approval ratings serve to illustrate the success with which the company delivers.

7. SAB

South Africa’s leading producer and distributor of alcoholic and non-alcoholic beverages.
This brand continues to dominate the top brands beer category. It’s messaging has remained relevant, credible and desirable.

8. Nokia

In-depth studies of consumer knowledge have contributed to the brands considerable foundation. As people are broadening their modes of communication, they want to be truly connected regardless of time or place. Nokia’s promise is to connect people in new and better ways and to offer solutions to customers that combine beautiful devices with context enriched services.

9. Levi’s

Committed to quality, empowerment and upliftment, the company now employs over 700 people.  There is no other company with a comparable global presence in the jeans and casual pants markets. Its core values are empathy, originality, integrity and courage.

10. BMW

The BMW brand strives to be the best at everything they do. They seek to create a culture and promote processes that value the individual, reward performance, provide opportunities for growth and recognise potential. 

11. Shoprite

The Shoprite brand is one of the leaders in South African food retailing and the brand of choice of the highest percentage South Africans consumers.  It has gained valuable experience from selling to the emerging market and today remains and over the years has become one of South Africa’s most trusted brands. Its winning philosophy is to offer customers a convenient shopping experience where customers are assured of lowest prices and their basic food and household requirements.

12. Cadbury

Cadbury Dairy Milk remains South Africa's best loved chocolate. The well recognized "glass and a half of full cream milk" slogan and logo is synonymous with the Cadbury Dairy Milk brand. Investing in the development of new products that provides consumers with more choice is one of Cadbury’s philosophies.

13. Ster-Kinekor

The largest cinema exhibitor in South Africa with its various loyalty and reward programmes, it has established itself as a strong reliable brand.

14. Liqui-Fruit

Social, vibrant, active and playful - these qualities portray the Liqui-Fruit range. It is the definitive pure fruit juice for fun loving people with a sense of adventure. The market leader in the South African long-life fruit juice market, since its launch it has enjoyed the number one position in the local market.

15. Sunday Times

South Africa’s best selling newspaper with the highest circulation number has come up tops in one of SA’s most favourite brands.

16. DSTV

DSTV is a world class television experience. An entertainment selection combined with the state-of-the-art technology positions this as a popular brand among South Africans.

17. First National Bank

FNB is South Africa’s oldest bank that provides a full range of banking products and services and owns some of the strongest brands in African banking. Being customer-centric and constantly improving on its marketing, it has earned itself a top brand among consumers.

18. Facebook

A social networking website catering for all age groups, it is the fastest growing internet community today. Facebook provides users with the opportunity to create their own profile page and communicate with friends and family via message walls.

19. Savannah Dry

Savanna Dry is a clear 100% apple cider in a unique see through bottle and made from the fermented juice of South African apple.  Popular with the female target market, it competes highly against other international ciders.

20. Outsurance

South Africa’s leading financial services group in car, household and business insurance has captured the imagination of the public by providing an innovative approach to advertise its special range of products with their features and benefits.