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Although social media is not a recently found service, there is still a lot of ground work that can be discovered, especially in the area of Public Relations. In today’s day and age, everyone can have an opinion on the internet so others can read about it. “This means that people are engaging with their social communities at all hours - not just when your agency team is at the office. In fact, research proves that a large majority of Facebook users in South Africa are online after 8pm. The conversation is happening, whether your brand is involved or not. While fans do find it acceptable for the author of the post to revert within a day, be sure you are at least monitoring your brand pages a few times per day.”
There are a multitude of brands who’s customer service goes through a social media platform. In this way, the brand fixes their client problems and shows other customers that they care about having a satisfied customer.
Moreover, with social media, one can reach people worldwide. This means that your strategy has to apply for a target group worldwide. It is important that local websites, Facebook pages, Twitter feeds and blogs look and sound the same from market to market and country to country. |
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