Johannesburg, South Africa (4 August) - Virgin Atlantic Airways, one of the world’s leading long-haul airlines, announced today the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.” 

The new campaign, launching in South Africa this month and focusing on the Upper Class experience, stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the norm to give travelers a unique and unforgettable business class experience. 

Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?”  ‘It’ represents what makes flying Virgin Atlantic great, from complimentary chauffeur drive on all four legs of a journey to moving from curb to Clubhouse in under 10 minutes at Heathrow’s Upper Class Wing, to a fully flat bed with your own aisle access. These are just some of the ways that separate Virgin Atlantic Upper Class from the rest.

Simon Newton-Smith,  Country Manager, Virgin Atlantic South Africa said:

“Since our inception, we have approached flying in a unique way, and pioneered products and services that keep us ahead of the competition, all delivered at an incomparable value. 

We’ve always listened to what our passengers want – whether it is direct aisle access, complimentary car service, private security or an onboard bar, we strive to deliver a phenomenal experience that leaves our guests questioning why they would ever fly anyone else. 

This new campaign drives home the difference between choosing to fly and choosing to fly on Virgin Atlantic. Time and time again, our passengers keep coming back because we get ‘it’.” 

“Your Airline’s Either Got it or it Hasn’t” represents a new direction for the airline’s advertising programme, by moving to a single global campaign and creating a seamless look across all its global gateways. The rich style of photography features the product benefits of Virgin Atlantic’s Upper Class Suite, Heathrow Clubhouse, complimentary car service and other elements that separate Virgin Atlantic from its competitors.  

Virgin Atlantic Airways, one of the world’s leading long-haul airlines, was founded in 1984, and currently has 38 aircraft in its fleet. Virgin Atlantic offers a daily service from Johannesburg to London and a seasonal service from Cape Town to London and onto a range of long-haul destinations worldwide. 

From its main base in London Heathrow and Gatwick, Virgin Atlantic services destinations as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai. Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive.  Even with Virgin Atlantic’s continued growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.