Lorna Jane, one of the Sourthern Hemisphere’s top ath-leisurewear brands, is launching its We Are Worth It campaign, combining a crusade to encourage women to recognise their self worth with a fashion collection that encourages them to invest in colourful, purposeful and fashionable pieces as an expression of this. 

The We Are Worth It collection includes everything from sequins and stripes to tribal prints. Eye catching colours like electric pink and tango encompass the vibrancy of summer. Key pieces include the electric pink Madonna Swimsuit and the stripped Sabrina Crop as well as Lorna Jane’s first ever LJ Black triathlon range. 

Founder and Head Designer Lorna Jane Clarkson said the We Are Worth It campaign empowers every woman to live an active life. “Each outfit in this collection ties in with Lorna Jane’s Move, Nourish and Believe philosophy. We’re encouraging women to work out in superior workout wardrobes because they deserve it. Our We Are Worth It campaign reinforces the fact that an active life is a worthwhile life. 

Visit Lorna Jane in Sandton or Morningside Centre in Johannesburg or Gateway in Durban. For more information, visit www.lornajane.com or e-mail leigh.stringfellow@lornajane.co.za.