Dealify is a collective buying website backed by MIH Internet Africa, offering consumers discounts on things to do, eat, see and buy through daily hyper-localised deals.

Harnessing the power of collective buying and helping South Africans enhance their lifestyle and experience more in their areas – Dealify allows businesses to attract new, lifetime customers and consumers the chance to subscribe to fantastic local deals.

Kevin Tucker, GM of Dealify said: “Dealify will offer people the opportunity to do and see things that they might not have thought of before or could not previously afford. People are ‘hungry’ for good quality deals and Dealify can bring those to them in their area.”

So, what makes Dealify different from the rest? The hyper-localised deals. On any given day Dealify will have a number of deals running per region. One of these deals is likely to be near your office, and perhaps another local to your home. That way every day there’s a deal that’s perfectly suited to everyone.

From a business perspective, “We’re building long term relationships with our clients by understanding their needs and identifying how a deal will help their business grow. We don’t define what deal they must run, we work with them to create a deal that will bring them customers”, said Tucker.

Stephen Newton, CEO of E-Commerce Platforms, South Africa said: “Group Buying as an ecommerce category has shown remarkable growth in both developed and emerging markets like South Africa. Given MIH’s leadership position in ecommerce, secure payment platforms and media management; it was an easy step for us to develop a quality service to address this exciting opportunity.”