According to the 2010 Banking Innovation Study conducted by Innovation Agency, women are most likely to rate banks for being innovative because of their marketing.
The study conducted on men and women aged predominantly between 25 and 50 and falling into an income bracket exceeding R150 000 per annum, revealed some interesting results with regards to the perception people have of banks in South Africa.
Females: highest group that found a bank innovative because of their marketing
This may be because females are more likely to respond to the perception around a bank coupled with brand appeal than what is actually being offered. This may also indicate that women associate feelings with brands more so than their male counterparts when deciding whether they like something or not.
Women are also more likely to switch banks than their male counterparts.
Despite similar ratios and reasons for switching banks, females were more likely to switch banks than their male counterparts. This suggests that men would much rather complain and make a noise about their dissatisfaction rather than actually switching. Women, on the other hand, will quietly switch banks while being far less vocal.