Worldcom Public Relations Group, the world’s leading network of independently owned public relations counseling firms, has announced the appointment of Lange 360 as its South African partner.  The appointment follows a stringent selection process aimed at ensuring that the local company achieved the quality standards required to form part of the network.

“Lange 360 is one of the most influential PR and communication consultancies in South Africa and we are very happy to welcome the company as our new partner and to extend our network’s reach across our Europe, Middle East and Africa (EMEA) region.  Lange 360’s proven experience in PR will make for interesting future collaborations,” said Corinna Voss, Worldcom PR Group EMEA Chair.

Ruth Golembo, Managing Director of Lange 360 said that Lange was delighted at having been chosen to provide a South African foothold for the global network and looked forward to the opportunities what would flow from being part of a group of like-minded independently-owned companies who service best-of-breed clients across a variety of industries.

“The ‘new normal’ in communications requires global insights, and an ability to reach target markets and to tap into global thinking around the world. We already work with a number of global brands where the association with Worldcom will prove invaluable in providing consistent delivery across political and cultural boundaries.

“And we hope to provide Worldcom clients seeking to enter the South African market, or to use South Africa as a springboard into Africa, with the same level of world-class service that they currently enjoy,” she said.

Worldcom Public Relations Group was established in 1988 and currently comprises 109 offices in 95 cities worldwide. In recent years, it has grown significantly in the EMEA region with the addition of new partners in Sweden, Turkey, Egypt, Lebanon, the Netherlands, Belgium, Finland and the UK.

Lange 360 has been in business for more than 25 years, with offices in Cape Town and Johannesburg.  The company’s track record spans a diverse range of industries in the consumer, corporate, and financial arena, and it has acquired a reputation for delivering effective, innovative and strategic PR and communication solutions.

In August, Worldcom EMEA will have its annual meeting in South Africa.