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Pharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
For its latest educational drive to mothers, Wyeth has booked washroom space in LSM A and B malls, Netcare maternity, doctors and consumer holdings, airports and in the change rooms of Ackermans and Jet stores, covering a wide LSM spectrum.
“It's very apparent from our client Leanne Biela that the platforms deliver year on year based on the fact that you can specifically target each gender in their own unique space, which is vital for Prevenar,” says TLC’s Joint MD, Brett Tucker.
Prevenar’s audience is typically female, those who have a child or those who are expecting a child. Another key aspect is the dwell time that allows consumers to read the key benefits of a child being vaccinated. This is a very serious concern amongst parents in this country and any platform utilised needs to deliver the message clearly and without question.
“Further, our platform allows consumers to engage with this sensitive information privately in their own time and in more detail,” says Brett.
Prevenar continues to show enormous growth in all sectors of the population, and is vital in ensuring healthy children across the country.
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