A public-private partnership initiated by Kruger Lowveld Tourism (KLT) will see a new Z-CARD® map and guide to the Kruger Lowveld region being launched at Indaba 2012, which takes place in Durban at the International Convention Centre from 12 May.

Lisa Shead, Executive Chairperson and Marketing Consultant for KLT, explains that Kruger Lowveld Tourism (the tourism section of the Kruger Lowveld Chamber of Business and Tourism) partnered with the Ehlanzeni District Municipality in 2011 and chose PocketMedia® Solutions as their supplier to produce the first handy-sized Z-CARD® map and guide to the region.

“Due to the success of last year’s card we have put a bigger and even better one together for 2012,” says Shead.

KLT has ordered 50000 Z-CARD®s and dispensers and will launch the card at Indaba in May.

“This is the first time that PocketMedia® Solution’s has produced a full size DL cover card, with a cover size of 210mm x 99mm,” says John Davis, the Managing Director of PocketMedia® Solutions.

“The mandate of KLT is to assist visitors to get to the region, while travelling in and through it, and to keep in touch with them once they have left,” says Shead. “Our core aim is to steadily increase the number of visitors to the region and to up the tourism spend in the area.”

The Z-CARD® contains generic tourist information, a detailed map and interesting, relevant and helpful tourism information like things to do and see in the area. The map contains all roads and interesting tourism sights, which have been marked for easy interpretation.

It also contains a selection of different individual tourism products in the area, the Kruger National Park’s gate times, weather and climate information, and contact details for KLT

After the Indaba launch the Z-CARD®s will be distributed via local tourism offices, information offices, transfer companies, tour operators, strategic tourism sites and hotels and restaurants. They will be placed inside specifically made dispensers that each hold 50 cards.

“The guide provides easily accessible and interesting information to tourists to assist them in planning their day trips, onward accommodation, where to eat and what to do,” says Sheard.

Over fifty advertisers have supported the production of the Z-CARD® by advertising their products and services on the guide. Some of these include Settlers Village, Fountain Baths Guest Cottages, Canimambo Restaurant, Induna Adventures, Gecko Lodge, Eco Adventure and Skyway Trails.

“The design of the Z-CARD® offers a major marketing opportunity on the hard front and back covers. It is durable and therefore has longevity, is easy to manage due to its folding nature and is the ideal size to keep in one’s pocket, purse, bag or cubby hole,” says Shead.

To be one of the first to get your handy guide to the region visit the Mpumalanga section at Indaba.

For more information about PocketMedia® Solutions, visit www.zcard.com or email info@zmedia.co.za. Follow us on Twitter: @PocketMedia_SA and join us on Facebook: @Pocketmediasolutions z-media.